Hi everyone, I'm Hillary Kerr, the co-founder and chief content officer of Who What Wear,

and this is Second Life, a podcast spotlighting women who have truly inspiring careers.

We're talking about their work journeys, what they've learned from the process of setting

aside their doubts or fears, and what happens when they embark on their Second Life.

This week I'm speaking with Susie Batisse, the founder of two incredible household brands.

Susie started her career in a tough spot.

She filed her first bankruptcy at the age of 20 and subsequently bounced between 27 different

career paths, everything from owning tanning salons to selling rebuilt computers to recruiting.

She even got to the final stages in founding a website that matched a company's culture

preferences of a potential employee, but then the dot-com bubble burst and she lost everything.

Again, but eventually Susie did build a brand, a hugely successful one at that, in an unexpected category.

In 2007, after nine months of testing with aroma therapy oils, she launched the before you go to the bathroom spray,

Pouperie. Today, the brand is sold in 40,000 retailer doors around the world.

In 2018, Susie used aroma therapy oils once again to create another being changing brand called Supernatural.

The line of all natural cleaning products uses concentrates and sustainable packaging for the lowest carbon footprint,

all while reducing the consumer's exposure to harmful chemicals.

Between both brands, Susie has built an empire valued at over $500 million,

and according to Forbes, is one of the richest self-made women in America.

Needless to say, Susie's career journey has been quite the wild ride,

filled with highs and lows, and I can't wait to share her resilient path to founding not one,

but two in a big of brands. Now, on Second Life, it's Susie Paties.

So, we always like to start at the beginning on this podcast,

...