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Second Life

Nyakio Grieco: Founder of Nyakio Beauty

Second Life

Who What Wear

Fashion & Beauty, Arts, Careers, Personal Journals, Society & Culture, Business

4.83K Ratings

🗓️ 3 August 2020

⏱️ 52 minutes

🧾️ Download transcript

Summary

Nyakio Grieco is the founder and creator of Nyakio Beauty, an award-winning line of skincare products initially inspired by her own Kenyan heritage and family’s beauty recipes. Since its launch in 2002, Nyakio has expanded to include cultural traditions from 13 countries around the world that have been historically underrepresented in mainstream beauty and skincare. Today, the products are beloved and highly accessible via Target.com, but Grieco’s entrepreneurial journey wasn’t easy. After much perseverance and many brand resets, her purpose became clear: “I’m here to help other women, young women who look like me, know that they can do this.” Hear how Grieco went from working in talent representation at some of the biggest agencies in Hollywood to navigating and pushing for meaningful change within the beauty world on this episode of Second Life.

Transcript

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0:00.0

Hi everyone!

0:06.3

I'm Hilary Kerr, the co-founder and chief content officer of Who Up Where.

0:12.1

And this is Second Life, a podcast spotlighting women who have truly inspiring careers.

0:18.5

We're talking about their work journeys, what they've learned from the process of setting

0:23.4

aside their doubts or fears, and what happens when they embark on their second life.

0:29.0

Today, I'm speaking with Nikeo Griko, the founder of the award-winning collection of prestige

0:35.4

skincare products, Nikeo Beauty.

0:38.8

When Nikeo realized how underrepresented African cultures were in the cosmetic and skincare

0:43.6

industries, she decided to fill the void in the market by honoring her own Kenyan heritage.

0:51.0

Drawing inspiration from both her namesake grandmother, who taught her to exfoliate with

0:56.1

coffee grinds and sugar cane, and from her maternal grandfather, a medicine man who

1:01.6

extracted oils from natural resources to treat the skin, Nikeo began curating an assortment

1:07.8

based on these powerful family recipes.

1:11.3

Through a long and trying entrepreneurial journey, her products now represent the cultural

1:16.0

traditions, formulations, and ingredients from 13 different countries around the world.

1:22.4

The products are incredible, and you can find them at Target.com where they launched

1:27.4

earlier this year.

1:29.2

But before Nikeo was creating ethically and sustainably sourced skincare products, she actually worked

1:35.4

in entertainment on the talent management side of things for some of the biggest Hollywood

1:40.0

management, production, and talent agencies before discovering that her true passion lies

1:45.1

in the world of beauty.

1:47.2

No further ado, now on Second Life, it's Nikeo Grito.

...

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