Investment is a word that often conjures up thoughts around money, especially when it comes to owning, starting or expanding a business. However, money is actually only part of the investment equation. If you’re a business owner or entrepreneur, you’re also investing your time, your knowledge, your attention and your energy into your business. So where are you investing in your business, and is it paying off? On this Strictly Biz episode of the Funk’tional Nutrition Podcast, Erin continues the conversation about energetics in business and dives into what it means to invest in yourself, when to know it’s time to invest, plus the different ways to do it. Erin unpacks the energy surrounding many of our struggles with money and pricing your services, consumer culture, and how to get the return on investment you seek…without feeling like you’re bleeding out. This episode is for all the business owners and practitioners who are struggling with investing in themselves, setting or raising rates, or feeling burned out. Tune in to hear why! **Lion's Gate Portal SALE!** The number 8 represents abundance, transformation, rebirth, alchemy and power. On 8/8 the Lion's Gate Portal opened, which is when Sirius, the brightest star in the night sky, aligns with the sun. Named after the Greek word for "glowing", Sirius helps us achieve our highest potential. If you're looking to reach YOUR highest potential, be sure to check out our Lion's Gate Portal SALE on Erin's LIVE-taught, 5-day course, The Energetics of Expansion: Social Media Visibility, Business Growth & Entrepreneurial Expansion! Find more details in the link below! In this episode: -The Lion’s Gate Portal [2:02] -The Four Minute Mile mindset [6:28] -Mind, spirit & energy [9:15] -Pricing your services [15:04] -Investing and self importance [17:03] -Wise words from RZA [20:43] -How abundance begets abundance [25:38] -What must happen BEFORE you can feel good about your pricing [29:54] -Reciprocity & “consume-her” culture [31:32] -Finding balance in your free and paid-for content & services [38:03] -Why self-importance is a good thing [44:01] -The relation between fee setting and self-respect [49:04] -The different ways we struggle to invest in ourselves [51:21] -The ROI of investing in yourself [55:57] -Why women don’t invest [1:03:04] -Assessing the right type of investment you should make [1:12:17] -Do you need a business coach? [1:14:52] -How to know when to invest [1:18:30] -Coaching vs mentoring [1:20:00] FOR OUR FULL LIST OF LINKS + RESOURCES, HEAD TO: https://www.thefunktionalnutritionist.com/podcast/216-strictly-biz-pricing-services-investing-coaching