let's talk about your audience. Where are they hanging out? And what are they looking for in the

different places that they're hanging out? Because what she's looking for on LinkedIn is different

than what she's looking for on Instagram and threads and Twitter X and all the places. Because

often most businesses are not like, they can't go all in on every platform.

It's just too much unless you're a huge company.

And so understanding your own preferences, your audience preferences,

and then figuring out where we can get specific and strategic and layer in down the road

rather than to go all in on all of them because most likely that's way more

than you can handle and you're going to fall.

Step into the world of success with your brand amplified, the ultimate podcast designed to

unravel the intricacies of thriving businesses.

I'm your host, Onica Jackson, and I'm on a mission to uncover the stories,

strategies, and secrets that have propelled entrepreneurs and business leaders to success.

I am so excited. This has been quite a while. We've been waiting to get together. So,

Ruthie, Sterrett, you are the founder and CEO of

The Consistency Corner. And I love speaking to other moms in industry. And I'm really excited to

launch into a conversation about what you do. And you started out from Victoria's Secret, right?

Yeah. I have a long retail background.

And, you know, we were talking about being moms.

I always knew when I was pregnant with my son, even before I got pregnant, I was working in retail.

And I always knew that I wouldn't work in retail forever when I had kids because nights, weekends, holidays.

Like, it's just hard. And so after I had him,

...