When we're wrong, don't think that that's a failure because what we've learned from that

and that knowledge will then apply to future techniques, tactics, campaign efforts,

is going to ensure that we build efficiency, depending on their goal, you know,

revenue growth, increase in profitability, you know, reduce costs per order.

Step into the world of success with your brand amplified, the ultimate podcast designed to

unravel the intricacies of thriving businesses.

I'm your host, Onica Jackson, and I'm on a mission to uncover the stories, strategies,

and secrets that have propelled entrepreneurs and business leaders to success.

I feel like whenever I meet somebody in the human gathering that I then bring on the podcast,

I always open with that and this time is no different.

Jason, Brigham, we met and had conversation a few months ago, hit it off. And I knew with

everything that you do and that you've done in your career, that you'd be a perfect guest

for your brand amplified. So welcome to the show. Thank you so much for having me. I'm excited

to be here as always. Let's talk about your background. I mean, computer science is not

necessarily the path to digital marketing strategy. Not at all. You know, candidly, it was during

my time in college, you know, there was much, a lot more consideration to what my future

career might be and stability and opportunity. And, you know, dating back to, you know, the late 90s

and the 2000s, you know, computer science as an industry was exploding and there was, the market was,

you know, very much open for opportunities. And so that seemed like the logical pathway, you know,

you know, go to college and, you know, and the typical, you know, plan that you have, you know,

go to college, get a degree and then get a job and make sure that whatever degree you get, you know,

you know, from college is applicable to your job. And so, needless to say, that was short-lived.

...