This is the show where I bring it the best tips, tactics, and strategies for using paid traffic to grow your business on autopilot.

You also hear what's working and not working right now from the top minds in online marketing so that you can get more leads and sales every day without having to

empty your wall in the process. All right, let's jump into it.

Today on the show, we're diving into a Facebook ads strategy session with a food blogger

named Christine McMichael, who runs a site called jarofons.com. What's up, everyone? Rick Mulready

here and you are listening to The Art of Pay Traffic Podcasts. Really appreciate you for

give me your time today. Hope all is going well for you, whatever you're up to. In today's

strategy session with Christine, we break down her sales funnel where her primary goal is getting people to purchase

her book. And then her secondary goal is building her email list and building that engaged

audience of blog readers. We look at her customer journey today. We start from the very beginning,

people coming into her website all the way through to people purchasing her book. And a big thing

that Christine wanted to focus on today was how do you organize the testing of your sales funnel?

Where do you start with that testing? Meaning like looking at your sales funnel from a holistic

level, how do you know what's working and what's not working? We talk about what to be measuring

in your sales funnel, how to get started with testing Facebook ads in your sales funnel.

We look at some simple ways to optimize Christine's website so that she's better setting herself

up for more leads and book purchases when people come to her site. And we also look at

straightening out her Facebook

pixel issue on her website. This is a really, really good session that we dive deeply into a lot of

different things here today. Before we dive in, I want to share with you something that I'm really

excited about. And I'm getting a ton of requests for more direct business building mentorship and coaching from me. And that is why I'm

really excited to announce and invite you to my brand new exclusive 12 month group coaching program,

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