So how do you start to increase the value of a customer and a value of a lead?

Because once you do that, it makes the paid media side that much easier as well.

Right.

So if my value of my customer is higher, presumably my target CPA is higher, that makes it easier to make my Facebook ads work.

This is the show where I bring you the best tips, tactics, and strategies for using paid traffic to grow your business on autopilot.

You also hear what's working and not working right now from the top lines in online marketing so that you can get more leads and sales every day without having to empty your wall in the process.

All right, let's jump into it.

Hello, and welcome back to the Art of Pay Traffic Podcast, everybody. Rick Mulready here.

This is episode number 169. Hope you're doing awesome. Thanks a lot for coming to Hangout Meet

today. Really appreciate it. On the show today, I'm joined by Babak Azad, who is the former senior vice president of media and customer acquisition at Beachbody, where he helped grow the company from $100 million to over a billion in sales. And while he was at Beachbody, he also oversaw over $500 million in media spend. Today, he's the founder of

Round 2 partners where they help performance marketers scale their businesses by focusing on

three core areas, customer long-term value, brand building, and operational excellence.

And I asked Bob back to come on to the show because he brings

a very unique perspective from his days at Beachbody overseeing a massive media spend where they

did a lot of TV and also online marketing to now taking those same lessons and working with

smaller businesses. So we talk about a lot of different things

here on the show today, including how to understand the value of a customer. We talk about the

importance of simplifying when scaling, the concept of two channels to offers. We get into why

regardless of platform, it's all about context and fundamentals.

We talk about how to look at scaling once you're seeing success with your marketing. How do we find

leverage so that we're spending our time on the highest value things in your business and in your

life? And we also talk about hiring for your team and how do you

...