This is the show where I bring you the best tips, tactics, and strategies for using paid traffic to grow your business on autopilot.

You also hear what's working and not working right now from the top lines in online marketing so that you can get more leads and sales every day without having to

empty your wall in the process. All right, let's jump into it.

Today in the show, we're going to be diving into another Facebook ads strategy session

with a woman by the name of Denise Schmichler, who has created a content marketing course that is in Spanish.

What's up, everyone? Rick, I'm already here.

Your host of the Art of Pay Traffic Podcast.

Thank you so much for giving me your time today.

I hope all is going well, whatever you're up to today.

And happy holidays to all of you, depending on when you're listening.

Well, no, regardless of when you're listening to this,

happy holidays to you. In today's strategy session with Denise, we're going to break down her

webinar sales funnel to see where we can make improvements to it and increase revenue.

Denise came into this session, really wanted to know how to scale her Facebook ads without

increasing her conversion cost.

And we definitely dive into all that.

But first, we needed to break down her sales funnel to identify any areas where she can make improvements first

because we don't want to be scaling and pushing more leads through a broken funnel, right?

This is one of the biggest mistakes that I see people make is that they have a sales funnel

set up and they're pushing traffic through it, usually through Facebook ads, and they're like,

okay, cool, I want to scale.

Well, we don't want to, we first, we want to, we have to kind of take a step back and say,

...