Story-Selling - One Of The Best Loan Officer Marketing Strategies

Loan Officer Freedom

Carl White

Education, Business, How To

4.9 • 753 Ratings

🗓️ 9 March 2020

⏱️ 34 minutes

🔗️ Recording | iTunes | RSS

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Summary

One of the greatest ways a Loan Officer can stand out in this industry is by “story-selling.”

On this episode of Loan Officer Freedom, I’m speaking with the man and legend himself, Gibran Nicholas. Gibran is the man behind a couple of programs you may be familiar with, Momentify and CMPS Institute. Today, we’re talking about using stories to help our clients reach their goals and how positioning ourselves in a manner that is seen more as an advisor or guide can truly help us to increase our business.

We’ll share how you can determine the needs of your clients by asking questions like

What’s their story?
Where are they going?
What are their challenges?

If you want to learn how to use your position and the service you provide as the solution to their challenges then keep listening.

If you have questions about this episode, set up a complimentary coaching call at LoanOfficerFreedomCall.com

Transcript

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0:00.0	Hello, everybody. This is Carl White, broadcasting from the secret headquarters here at the Mortgage Marketing Animals slash Freedom Club.
0:11.1	And you are listening to Loan Officer Freedom, number one podcast in the world today for loan officers.
0:16.5	Thanks to you most awesome people for giving us those great reviews and forwarding it to your friends that are in the mortgage industry.
0:25.0	We appreciate you guys doing that.
0:27.2	So we've got today, you're listening to the right episode.
0:32.2	If you want to listen to about how to use financial story selling, I think we've heard the term story selling, to convert
0:39.2	more leads and earn even more referrals. And I've got on here a long-time friend of mine,
0:44.6	Gibran Nicholas, who's out of Atlanta, Georgia, and he is famous for, he runs two different
0:53.3	programs.
0:55.0	And if we have time, we'll certainly talk about those,
0:58.0	Momentify in CMPPS, which, John, I think I took this,
1:03.0	I think my team and I, we took the CMPS course,
1:07.0	man, this is going back some years.
1:09.0	So you've been a, I've been a huge fan of yours for many,
1:11.2	many years. Thanks for being here today, my brother. Well, thanks for having me, Carl. I really appreciate it. And certainly a big fan of what you're doing and how you're helping loan officers. And I'm glad to be here. All right, cool. Well, let's go right into, let's go right into it. So what what so I think most people have heard what
1:28.0	story selling is but what don't you just for a couple people that might not
1:32.9	want you talk a little bit about exactly what it is and then how can we use it to
1:37.1	get even more business well certainly so you know one of my biggest influencers in the course of my career was a guy by the name of Joseph Campbell. And he wrote a book called The Hero with a thousand faces. And in the book, he talks about the common language that human beings, you know, speak, no matter what actual language you speak,
2:03.2	is the language of story. And every story follows a very similar pattern. You know, you've got
2:09.8	a hero who sets out, typically on a quest or a journey and encounters along the way various villains and dragons and and you know people sort of impeding
2:23.8	the hero's progress and ends up overcoming these challenges learning a lot of lessons along the way
2:31.8	and then finally reaching whatever the promised land is,
	...

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