Hey, gang, this is Carl White broadcasting, actually out here on the front porch here at the secret

headquarters of the mortgage marketing animals. And you're listening to Loan Officer Freedom,

number one podcast in the world today. And today we have a very special guest and a

very very very special topic and i think i'm going to call this one i'll hold them down while you

beat them up or something like that well and that'll make sense here in just a minute but you're

you're listening to the right episode. If you want to hear about

trigger leads and maybe a way to get rid of them. And that's good news for probably 98% of us.

Hey, and for the 2% that disagree, I totally respect difference of opinions. But this is my podcast, and I get to share my opinion.

Now, if you want to be a guest on the podcast and share your opinion, we're certainly open to

talk about that. But this is my opinion on this topic. And I've got with me a very dear friend of mine, Owen Lee, who's actually

a business partner of mine in the mortgage. He owns the mortgage company that I'm a hired gun for.

And you're also on the board of the MBA. And so, so take it away, Owen.

What are we going to, let's go into the dirty business of holding them down and smacking

them around a little bit.

Wow.

That's a very interesting topic and a very interesting way to phrase it.

And also very true.

So I'm happy to be on your podcast, Carl, and get a chance to talk to everyone.

So first, let me say thank you for that. It really means a lot to me, our relationship.

And I really appreciate the opportunity to talk to everybody about this timely topic.

As you had mentioned, I kind of have a unique perch to view this topic in my regular day job I work at on the CEO of Success Mortgage Partners.

But one of the other things in which I'm involved is I am on the board of directors for the National Mortgage Bankers Association.

...