Stop Relying on Scripts. Start Using This Strategy

Negotiate Anything

American Negotiation Institute

Education, Careers, Business

4.8 • 659 Ratings

🗓️ 19 June 2025

⏱️ 38 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Most negotiation failures start before the conversation even begins In this episode, Kwame sits down with Seth Freeman — NYU and Columbia professor, corporate lawyer, and author of 15 Tools to Turn the Tide — to reveal the single most practical negotiation tool you’ve probably never heard of: the TTT Grid. Together, they break down: Why elite negotiators rely on checklists (and why you should too) How MasterCard’s top dealmakers use this 4-column framework The “Golden Minute” technique that instantly lowers tension A 10-letter mnemonic that saved a dentist, a Congress bill, and a merger You’ll walk away with plug-and-play strategies that work in the real world — whether you're leading a high-stakes deal or just trying to avoid getting steamrolled. No fluff, no theory dumps — just powerful tools that win. Follow Seth Freeman on LinkedIn⁠ ⁠ Buy Now Seth's Book: 15 Tools to Turn the Tide: A Step-by-Step Playbook for Empowered Negotiating Contact ANI ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Request A Customized Workshop For Your Company⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Kwame Christian on LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠negotiateanything.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Click here to buy your copy of Finding Confidence in Conflict: How to Negotiate Anything and Live Your Best Life!

Transcript

Click on a timestamp to play from that location

0:00.0	AI moves fast and the path forward isn't always clear.
0:04.1	Cisco gives you the infrastructure, security, and insights to save the course.
0:08.9	Cisco, making AI work for you.
0:11.5	Visit Cisco.com slash AI.
0:14.8	Have you been feeling the effects of stress, burnout, or anxiety at work?
0:19.5	Listen to the Anxious Achiever podcast to rethink the relationship
0:23.3	between your career and your mental health. Get the Anxious Achiever wherever you find your
0:28.8	podcasts and walk away with practical advice you can implement today. Seth, thanks for joining us
0:36.2	today. Oh, my great pleasure, Kwame.
0:38.0	I've been looking forward to this.
0:39.8	Me, too.
0:41.1	And listeners, I, the universe was trying to stop us from having this podcast.
0:47.3	But we kept our fighting.
0:49.8	Yes, so I appreciate your patience here.
0:53.0	So how would you get us started by telling us a little bit
0:55.8	about yourself and what you do? By all means, Guammy. First, I'm a fan. I've been enjoying your work
1:00.4	and proud of it and excited for it. So I'm delighted to be with you. And just by way of introduction,
1:05.6	I am a professor at NYU Stern School of Business and also at Columbia University, where I teach courses on
1:13.7	negotiation and conflict management, which I've done for many years. Before that, I was a
1:19.6	corporate lawyer. I practiced corporate and securities law for major firms in New York for several
1:24.7	years, so I have a transaction background. And I also teach
1:27.9	around the world. I teach in China almost every Friday evening by Zoom. And I have an active
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from American Negotiation Institute, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of American Negotiation Institute and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.