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Negotiate Anything

Don’t Just Talk—Influence: Bill McGowan on Why Your Words Don’t Stick

Negotiate Anything

American Negotiation Institute

Education, Careers, Business

4.8659 Ratings

🗓️ 18 June 2025

⏱️ 46 minutes

🧾️ Download transcript

Summary

You’re not being ignored because your ideas are bad — you’re being ignored because your delivery is forgettable. Buy the book: Speak, Memorably: The Art of Captivating an Audience by Bill McGowan In this episode, Emmy-winning journalist and communication coach Bill McGowan joins Kwame Christian to expose the hidden mistakes even smart professionals make when they speak. From meetings to pitches, presentations to interviews, you’re probably missing key moments to influence — and you don’t even realize it. You’ll learn: Why “winging it” is sabotaging your credibility The 3 parts of a message your audience always remembers How to craft punchy openings, unforgettable closings, and sticky metaphors What “theftosterone” is — and how to protect your ideas from being stolen The truth about authenticity (and why faking it isn’t always bad) Whether you're a leader, speaker, or content creator, this episode will sharpen the way you speak — forever. Contact ANI ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Request A Customized Workshop For Your Company⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Kwame Christian on LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠negotiateanything.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Click here to buy your copy of Finding Confidence in Conflict: How to Negotiate Anything and Live Your Best Life!

Transcript

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0:00.0

AI moves fast and the path forward isn't always clear.

0:04.1

Cisco gives you the infrastructure, security, and insights to say the course.

0:08.9

Cisco, making AI work for you.

0:11.5

Visit Cisco.com slash AI.

0:14.9

What if the difference between getting the deal and walking away empty-handed comes down to how you say seven words.

0:21.9

You've been there. The presentation where you thought you nailed it until someone said,

0:25.6

that's not how you came across. The pitch that felt perfect in your head but left everyone confused.

0:31.0

Here's the truth. Most of us are terrible at saying what we actually mean,

0:35.2

and it's costing us deals, promotions, relationships,

0:38.6

and opportunities. Meet Bill McGowan. He's the founder of Clarity Media Group and one of the

0:44.0

world's leading communication experts. He's coached the founders of Amazon, Meta, LinkedIn,

0:49.1

Spotify, and Airbnb. And for two decades, he's been the secret weapon that Olympic champions, Grammy winners,

0:55.3

and Fortune 500 CEOs call when the stakes are the highest. Bill's newest book, Speak Memorably,

1:02.1

the art of captivating an audience, achieved the prestigious title of number one new release on

1:06.9

Amazon, and today he's breaking down exactly why some people command attention while others

1:12.6

get forgotten. In this episode, you'll discover the magnificent seven framework that makes your

1:17.4

message stick, the number one mistake that smart people make when they're trying to persuade,

1:21.8

and the proven strategies that Bill uses to prepare clients for high-stakes conversations

1:26.1

that can make or break careers.

1:28.9

Whether you're negotiating your next salary, pitching a make-or-break deal, or just tired of being

1:33.6

the smartest person in the room that nobody remembers, this conversation gives you the tools

1:38.5

to speak so people don't just listen. They take action and they remember. If you are ready to stop hoping your

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