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Perpetual Traffic

Stop Pausing Winning Ads With Meta Andromeda, Kill Conversions Instead - Part 2

Perpetual Traffic

Tier 11

Marketing, Business, Entrepreneurship

4.7867 Ratings

🗓️ 30 January 2026

⏱️ 27 minutes

🧾️ Download transcript

Summary

Apply to Work With Tier 11: https://www.tiereleven.com/apply-now

Are you still pausing “winning” ads because Meta tells you the CPA is broken? In this episode, we break down the next layer of our three-part series on why turning off Meta’s conversion obsession is the smartest move you can make right now.

John Moran walks us through a real case study where individual category campaigns, feeder strategy, and engagement metrics drove an 80% lift in new customers. We unpack why hook rate, CTR, and directional signals matter more than platform-reported conversions, and how Shopify and blended nCAC become the real source of truth.

We also connect the dots between Meta and Google in a way most marketers completely miss. You’ll hear how improved Meta creative reduced Google spend by 20% while increasing total new customers by 37%. And if you want proof that Meta is a top-of-funnel growth engine and not an attribution tool, this episode lays it out step by step.


In This Episode:

- Why you should not pause winning ads

- Hook rate & outbound CTR benchmarks

- Example of benchmarking with nCAC

- Amazon, Google, and Meta sales overlap

- Case study: Meta’s impact on Google results



Mentioned in the Episode:

Previous Episodes On Why You Should Not Pause Ads: https://www.youtube.com/@perpetual_traffic

Tier 11’s nCAC: https://www.tiereleven.com/ncac

Tier 11’s Data Suite: https://www.tiereleven.com/what-we-do/data-suite



Listen to This Episode on Your Favorite Podcast Channel:


Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491


Follow and listen on Spotify:

https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK


Subscribe and watch on YouTube:

https://www.youtube.com/@perpetual_traffic?sub_confirmation=1


We Appreciate Your Support!

Visit our website: https://perpetualtraffic.com/

Follow us on X: https://x.com/perpetualtraf


Connect with John Moran:

LinkedIn: https://www.linkedin.com/in/johnmorangads


Connect with Ralph Burns:

LinkedIn - https://www.linkedin.com/in/ralphburns

Instagram - https://www.instagram.com/ralphhburns/

Hire Tier11 - https://www.tiereleven.com/apply-now



Connect with Lauren Petrullo:

Instagram - https://www.instagram.com/laurenepetrullo/

LinkedIn - https://www.linkedin.com/in/laurenpetrullo

Consult Mongoose Media - https://mongoosemedia.us/

Mentioned in this episode:

https://perpetualtraffic.com/advertise-with-us/

https://perpetualtraffic.com/advertise-with-us/

https://perpetualtraffic.com/advertise-with-us/

https://perpetualtraffic.com/advertise-with-us/

Transcript

Click on a timestamp to play from that location

0:00.0

Hey, real quick, before we dive in, if you've got a brand or marketing tool that marketers need to know about,

0:05.5

sponsor the show here at Perpetual Traffic. Perpetual Traffic puts you in front of thousands of

0:11.0

seasoned marketers, CMOs, and agency owners. So head on over to Perpetualtraffic.com to apply to be a

0:16.9

sponsor of this show. Since starting all these individual campaigns, we're starting to see new customers

0:22.5

increased by 80%.

0:24.4

This is a new creative update to meta and how it impacted Google ads on either a first-click

0:32.5

or non-first-click new customer.

0:34.8

Check this out.

0:36.3

It's insane.

0:40.7

You're listening to perpetual traffic.

0:49.1

We all know this as marketers and business owners that growth is amazing. Until something breaks or some catastrophic event, heaven forbid, should ever happen to your business. And I don't mean just

0:55.7

your ad campaigns going sideways. Maybe a client slips on a wet floor or a shipment suddenly goes

1:01.3

missing or a contractor gets hurt or an employee gets hurt. Suddenly, the thing you've been building

1:07.3

can take a huge financial hit. maybe one that you worry might take

1:11.8

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...

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