Stop Wasting Ad Spend: This Tool Guarantees Accurate Customer Data

Perpetual Traffic

Tier 11

Marketing, Business, Entrepreneurship

4.7 • 867 Ratings

🗓️ 3 February 2026

⏱️ 48 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Stop losing customer insights to privacy blockers! Make confident, data-driven marketing decisions with Tier 11’s Data Suite.

Learn more and schedule a call at: https://www.tiereleven.com/what-we-do/data-suite

Are you flying blind with your ad data? With ad blockers, privacy laws, and tracking issues, Meta can't always give you the full picture. So how do you trust your numbers and make better decisions for your business?

In today’s episode, we tackle a crucial topic for anyone managing Meta ads: how to optimize data for accurate results. Joined by Cameron Campbell, we explain the difference between Meta’s Conversion API (CAPI) and the Tier 11 Data Suite, and why relying on just in-platform metrics can lead you to make costly mistakes.

We also talk about the role of first-party data and why it's the foundation for building a solid marketing strategy. We wrap up with proven strategies on improving your ad campaign's performance, understanding customer acquisition costs, and knowing when to pull the plug on underperforming campaigns.

In This Episode:

- What are Marketing Performance Indicators (MPIs)?

- The problem with Meta's in-platform data

- Comparing Meta’s CAPI with Tier 11 Data Suite

- Differences between first-party and third-party data

- How to measure customer acquisition costs accurately

- Measuring nCAC with Tier 11 Data Suite vs. CAPI

- Comparing data in Meta vs Tier 11 Data Suite’s interfaces

- Understanding time lag and how it impacts your decisions

Mentioned in the Episode:

Get Your Marketing Performance Indicators (MPIs) Checklist Now: https://www.tiereleven.com/mpi

Apply to Work With Tier 11: https://www.tiereleven.com/apply-now

Listen to This Episode on Your Favorite Podcast Channel:

Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491

Follow and listen on Spotify:

https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK

Subscribe and watch on YouTube:

https://www.youtube.com/@perpetual_traffic?sub_confirmation=1

We Appreciate Your Support!

Visit our website: https://perpetualtraffic.com/

Connect with Cameron Campbell:

LinkedIn: https://www.linkedin.com/in/cameron-campbell-b5070759/

Connect with Ralph Burns:

LinkedIn - https://www.linkedin.com/in/ralphburns

Instagram - https://www.instagram.com/ralphhburns/

Hire Tier11 - https://www.tiereleven.com/apply-now

Connect with Lauren Petrullo:

Instagram - https://www.instagram.com/laurenepetrullo/

LinkedIn - https://www.linkedin.com/in/laurenpetrullo

Consult Mongoose Media - https://mongoosemedia.us/

Mentioned in this episode:

https://perpetualtraffic.com/advertise-with-us/

Transcript

Click on a timestamp to play from that location

0:00.0	Hey, real quick, before we dive in, if you've got a brand or marketing tool that marketers need to know about,
0:05.5	sponsor the show here at Perpetual Traffic.
0:08.5	Perpetual Traffic puts you in front of thousands of seasoned marketers, CMOs, and agency owners.
0:14.0	So head on over to perpetualorffic.com to apply to be a sponsor of this show.
0:18.7	There is a lot of money on the line here, and you need to be able to make accurate decisions
0:22.9	based upon true data.
0:24.9	Model data is a big problem, because if you are looking at platform, basically what
0:29.1	meta is doing is we're just going to try and estimate based on how many people are clicking
0:33.4	away from our ad, how many people are purchasing, what percentage of those people are
0:36.8	taking what action?
0:38.3	This looks like it is very accurate.
0:40.2	You've had all these sales and you can look at your Shopify passport and you're not getting anything.
0:44.9	What is the difference between Happy and Zero 11 Data Suite?
0:49.0	How are they similar?
0:50.2	What's your take on it?
0:51.2	We have the luxury of having other metrics that don't exist in as
0:55.7	manager. You're listening to perpetual traffic. We all know this as marketers and business
1:04.0	owners that growth is amazing. Until something breaks or some catastrophic event, heaven forbid, should ever happen to your business.
1:13.4	And I don't mean just your ad campaigns going sideways.
1:17.1	Maybe a client slips on a wet floor or a shipment suddenly goes missing or a contractor gets hurt or an employee gets hurt.
1:25.1	Suddenly, the thing you've been building can take a huge financial hit.
1:29.0	Maybe one that you worry might take down the company, and you should always be thinking about that
	...

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