Nike's fasting to me because there's 50 different consumer segmentations that buy it.

Some people buy sweatpants at outlet stores.

Other people buy $5,000 sneakers on stock X and everything in between.

The messaging to somebody who buys Rare Air Force One's by

Virgil Ablo Collaboration versus the customer that's buying three pairs of

sweatshirts at an outlet store. Forget about gender, race, and region in the country and interests just on sheer product

needs different messaging.

And so social allows a variety of ads that television and billboards don't and so not only does it

actually have the most actualized reach versus potential reach in advertising but

it allows you affordably to make more ads to more

consumer segmentations to when on relevance to drive your business and if that

wasn't enough it's the only medium that if you make good creative it creates reach.

We're back and here with a true original an icon the one and only Gary

Vainerchuck better known to most of us as Gary V. Gary is a serial

entrepreneur chairman of Vener X of five times New York Times best-selling author we

know that's quickly going to increase in number. He is a leading global

mind on what's next in culture, relevance, in the internet, and he possesses this

just uncanny ability to recognize trends and patterns early to help others understand how these shifts impact

consumer behavior, really one of the most forward thinkers in the business.

And honestly, one of the nicest guys in the business who keeps it real. Gary's approach

really sits at this incredible intersection of business and culture which we

love and he keenly understands how to bring brands relevance to the forefront.

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