The first second of your video on social media is a staggering variable of its chance of being successful.

First second, because as you know...

So what then has to happen?

Because in a second nothing can really be accomplished.

It seems like not but tonight when you just happen to like look through your phone pay attention

for a second be like yeah like a second or two I got that like I don't care I don't care. Oh pretty person I stop. Oh loud noise. Oh visual the thumbnail like you'd be surprised it's real strategy, but then the next three to four seconds really matter because you're really like that first second gives you a hundredth of a hope and then the next three four seconds really can either hook him or not.

I'm here with one of the smartest guys in the room,

whatever room he's in.

Gary Vena Chuck is kind of a legend at this point.

He is a CEO of Vener Media.

He's the chairman of Vainer X.

He's probably, I would say, the leading mind

on what the fuck is gonna happen next.

I think I just kind of summed it up.

He's got something like 45 million followers across his

platforms 300 million impressions every month. He's got a new book out. It'll be a

bestseller just about every one of his seven books has been a bestseller.

This is the seventh day trading attention how to actually build Brandon sales in a new social media world.

As an old media world guy, I'm excited to talk to him.

Gary, how you doing my friend? I'm well, brother. You look great, but thank you. I'm excited to talk to him. Gary, how you doing my friend?

I'm well brother.

You look great, but thank you.

...