You want to grow on social media?

When you post, why don't you think what's in it for the other person

instead of what's in it for you?

The main reason 99% of businesses and people

can't grow on social is they're selfish.

They want the likes. They want the followers, they want to sell

something. Well guess what? Your audience may not like that. And so I think if the world can

get more into bringing value, all the things they want,

the questions they'd like to be asked,

the promotion they would like to do,

all that works itself out.

I think that's a perspective change a lot of people need.

Gary, Vanner Chuck, also known as Gary Vee, thanks so much for joining us in our Abu Dhabi studio.

Thanks for having me.

So this is our special edition.

We're looking at a series of episodes looking at the highs, lows, and the road ahead

for social media. You know it's propelled a tremendous amount of wealth.

You talk about this in your new book, day trading attention. You give some great advice, but you always talk about something in particular called the

Tiktokification of social media. Can you extrapolate on that?

Yeah, social media for the last 15 years has been more like email and email marketing,

meaning get as many people to sign up for your email, send it out, and a percentage of them opens it and engages it.

So I grew up in email marketing for Wine Library, and so when Social came and I built Gary B, I understood it.

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