What's up, folks? Welcome back to the Whoop podcast. I'm your host, Will Ahmed, founder and CEO of Whoop,

and we are on a mission to unlock human performance. That's right. And this week's episode,

we are dealing with a high performing individual. That's right. Entrepreneur and

innovator, Stephen Bartlett. He's a speaker, investor, author, and host of UK's number one

podcast, The Diary of a CEO, which is an unfiltered journey into the remarkable stories and

untold dimensions of the world's most influential people. I had the pleasure of joining Stephen on

his show to share my story about founding Whoop, and now he is returning the favor. Stephen's debut book

titled Happy Sexy Millionaire, Mid the Sunday Times bestsellers list. He also joined BBC's hit

TV show Dragon's Den, the UK version of Shark Tank, as the youngest ever dragon

in the show's history. And he just released his second book, The Diary of a CEO, The 33 Laws of

Business and Life, which we dive into on this podcast. We also get into how he started investing

and the entrepreneurial life.

He talks about being the youngest person in the room.

His role as a founder and CEO, vision, creativity, marketing, team, culture.

We get into all of it.

What keeps Stephen up at night?

Learning's and anecdotes from his newest book.

The power of absurdity in marketing.

This is a great example and lesson.

He shares a story about spending a ton of money on an infamous big blue slide in his office

and how that ultimately led to a lot of sales.

And of course, how Stephen has used his Woop in his everyday life to improve his health

...