Are Blog Posts the Best SEO Strategy Today?

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 15 October 2023

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #2581, we unpack whether blog posts are the best SEO strategy today. Peter Caputa, CEO of Databox, recently wrote a fascinating LinkedIn post about content production. Today, we break down key lessons from that post and share our thoughts on whether blog posts are the best SEO strategy in the current landscape. Tuning in you’ll learn why SEO has increasingly become a rich man’s game, how to elevate your SEO strategies affordably, and why investing in SEO will pay off in the long run. To hear all the details of how you can use blog posts to stand out and why you should keep your content fresh and up to date, tune in now! TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Are Blog Posts the Best SEO Strategy Today? (00:05) An overview of Peter Caputa’s LinkedIn post. (00:30) Why SEO is increasingly a rich man’s game. (01:29) Neil’s advice on how to elevate your SEO strategies. (04:13) How the quality of content has improved and how to adapt. (05:16) The good news about blog posts and what you can do to stand out. (07:03) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Peter Caputa on LinkedIn Peter Caputa's LinkedIn post UberSuggest Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	All right, so we're going to talk about if blog posts are the best SU's strategy today.
0:04.1	I need to sneeze, but I'm holding it. So let me show you this post from LinkedIn.
0:09.8	So this guy, Peter Kapuda, CEO of Databox, so he said this.
0:14.6	So the other day an agency owner told me they were going to wrap up their
0:17.4	content production for their own marketing from four to eight articles per month.
0:22.0	This is the exact advice I used to give in 2010.
0:25.0	Publish more blog post to get more search traffic. The problem, it doesn't work anymore.
0:30.0	You shouldn't give up on SEO, but SEO is increasingly a rich man's game which is what I said a couple
0:34.0	episodes ago so this is especially true in competitive markets like software professional services
0:38.8	and consumer markets so unless you have a really big budget or a high domain authority, your content marketing strategy should not just be quote-unquote published more.
0:46.5	That's especially true if you're simply sitting down and writing content based on your own expertise or what you're reading.
0:51.8	It's really, really, really true if you are just reading
0:55.1	what's already online and trying to write a better version of content exists.
0:59.7	All right, that's not good enough anymore. I'm not going to read all this stuff, but what's some actual advice?
1:04.0	Here's a few examples of things you can do
1:06.0	if your strategy is still just write more content.
1:08.2	Neil, you want to read some of these?
1:10.0	So instead of sitting down and writing eight blog posts this month, pick a topic for a survey, get 100 respondents, and then publish a report.
1:17.0	Instead of writing eight blog posts this month, pick a topic and start three conversations on social
1:22.6	about that topic.
1:24.0	All right, so instead of going down all of these,
1:25.7	I would actually tell you what I would do
	...

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