GUEST: SaaS Startup Advice You Wish You Had 💡 w/Steffen Schebesta, Brevo | Ep. 341

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

GURU Media Hub

Growth, Education, Email, Business, Revenue, How To, Entrepreneurship, Marketing, Profit, B2b, B2c

5 • 715 Ratings

🗓️ 25 May 2025

⏱️ 15 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this episode of Do This, Not That, host Jay Schwedelson interviews Steffen Schebesta, Chairman of the Advisory Board at Brevo (formerly Sendinblue). They explore Steffen's inspiring journey from a teenage programmer to a successful entrepreneur in the email marketing software industry.

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Best Moments:

(01:52) Steffen's current roles and ventures

(03:27) The origin story of Steffen's entrepreneurial journey

(05:24) Challenges faced during the early years of the business

(07:57) Advice for aspiring SaaS entrepreneurs

(12:53) The importance of starting small and focusing on a niche market

(16:26) The impact of AI on SaaS companies and coding

(20:28) Encouragement for others to take the first step in becoming founders

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Guest Bio:

Steffen Schebesta is the Chairman of the Advisory Board at Brevo, a global leader in email marketing and CRM tools. Starting his entrepreneurial journey as a teenage programmer, he co-founded Newslayer 2 Go, an email marketing software company acquired by Sendinblue (now Brevo) in 2019. Steffen’s extensive experience spans software development, business growth, and startup mentorship, where he advises young entrepreneurs and supports venture capital firms.

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Transcript

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0:00.0	What up? Welcome to Do This Not That, the podcast for marketers. I'm Jay
0:06.8	Schwelson. Let's dig into some tips and some randomness. We are back for the Do This, Not That
0:14.1	podcast presented by Marigold, and I have an incredible guest today, an inspiring dude. And this
0:20.2	is part of our new series called My Path.
0:23.1	We bring people on the show that have just had an incredible career journey, and there's
0:28.0	things that you can really learn from their journey. So who do we got? We got Stefan Chabesta.
0:33.2	Now, Stefan was the CEO, okay, of Brevo North America. Now he's the chairman of their advisory board. And if you don CEO of Brevo North America.
0:38.8	Now he's the chairman of their advisory board.
0:40.7	And if you don't know Brevo, they're a roll-up of some of the biggest tools and platforms,
0:46.1	especially in the email marketing space and from a global perspective.
0:50.0	They're huge all around the world.
0:52.0	And I've always been impressed by Brevo.
1:01.4	But Stefan's story about how he started his business, the journey that got him there,
1:02.6	failures he had to overcome.
1:03.7	It's just awesome.
1:05.1	And he's a good dude.
1:07.8	So I just want to get into all of it.
1:08.9	So Stefan, welcome to the show.
1:10.5	Thanks, Jay.
1:11.4	Thanks for having me. Absolutely. So Stefan, welcome to the show. Thanks, Jay. Thanks for having me.
1:17.1	Absolutely. So what's wild about your journey and that's what I want to dig into is that you took this thing from literally nothing, right? And you ended up, you raised over $160 million.
1:23.8	The business grew over 900 employees, all crazy things happening but it really it started
	...

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