Staying True to Your Values With Kelly Meredith | Episode 334

Real Business Owners

Trevor Cowley

Business

5 • 704 Ratings

🗓️ 21 October 2025

⏱️ 69 minutes

🔗️ Recording | iTunes | RSS

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Summary

What happens when you build a 5,000+ employee company and sell it? Trevor sits down with entrepreneur and former fleet management CEO Kelly Meredith to unpack his journey — from coaching football to creating an industry-changing business, selling it to private equity, and rediscovering purpose through his new Icelandic Marine Collagen venture.This episode dives deep into how ambition, discipline, and integrity can take you to the top — and what happens when you realize money isn’t the real measure of success.

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Transcript

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0:00.0	Being an entrepreneur sounds cool, but the reality of building a business is very, very difficult.
0:07.0	Every level that you hit, there's a lot of things that suck that you just won't want to do.
0:11.6	What you're capable of is on the other side I don't feel like it.
0:15.5	And if you're committed to what it is that you're trying to do, nothing is going to stop you from getting there.
0:24.1	Welcome back to another episode of real business owners with myself, Trevor Cowley.
0:28.3	Today we have an incredible guest, an amazing man, awesome entrepreneur, a good friend of
0:34.0	mine, Kelly Meredith. You guys are going to get a lot of value out of today's
0:37.7	episode. So without further ado, enjoy. I truly don't know your full story, dude. I really don't,
0:45.2	you know. And so that's piqued my curiosity. Obviously, I want to know the transition from,
0:51.1	you know, where you started to, I mean, business has so many different
0:56.0	phases. I mean, you've probably, how many businesses have you tried over the last few decades?
1:01.6	Well, yeah, so I tell you, let's just, we'll just go back to the beginning. So, I mean,
1:06.1	you know, probably what you don't know is early in my career, I was a football coach.
1:10.5	So when I got out of college, I got into coaching and coached at, you know, several different levels.
1:15.2	So I coached at a high school level, coached at small college level, coached the Ringleague Football.
1:20.7	And so really everything that I've done from a business standpoint is built around athletics and built around the team aspect. So
1:28.6	there's a lot of things that I learned being a coach, you know, being a part of a team
1:34.6	that I think translate or, you know, into the business world. Yeah. That a lot of people.
1:40.2	You have a team of employees. I mean, it's the, how do you motivate them to get the end
1:46.7	result that also benefits them? Most people think business owners only want to motivate people just so that
1:51.4	they can line their pockets. But obviously, the better the business does, the better opportunities
1:55.9	people have within sight of the business. That eventually gets to the point where you're just like,
	...

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