Starting DM Conversations with Social Media Leads | This Week in Marketing

The Tom Ferry Podcast Experience

Tom Ferry

Education, Business, Self-improvement

4.7 • 1.1K Ratings

🗓️ 8 May 2023

⏱️ 31 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode of This Week in Marketing, Jason Pantana talks with real estate leaders Katie Day and Ken Pozek about what it takes to get more social media leads and how to identify the best ones through DM conversations. Katie and Ken are social media masters who drive a ton of business directly through their chosen platforms – Katie through Instagram, and Ken through YouTube. They’re going to show you their secrets for: Creating conversation-starting content Identifying the client avatar of your social media leads Finding the best call to action And turning prospects into clients with DM conversations This is an episode for any real estate agent looking for a step-by-step system for building their audience, creating engagement through DM conversations, and ultimately converting social media leads. Be sure to watch it now! And if you’re serious about building your social media presence, be sure to check out: -MarketingPRO: Cracking the Social Code with Jason Pantana https://www.tomferry.com/marketingpro/ -The Sales & Marketing Edge locations nearest to you https://www.tomferry.com/edge/ -Our free guide to mastering YouTube https://www.tomferry.com/agent-tools/youtube-charisma-offer/ And don’t forget to have our latest and greatest content delivered directly to your inbox by signing up for Tom Ferry’s VIP List. https://pages.tomferry.com/free-real-estate-training-videos/

Transcript

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0:00.0	I've got some amazing experts on how do you interpret your DMs to recognize the real leads
0:05.3	from the casual conversations that today is going to be I think a masterclass podcast.
0:13.3	Social media is for many agents this elusive silver bullet that they look for in their business
0:18.4	in terms of I want to generate more and more leads. I see these top producers generating leads
0:23.5	in social media marketing. How do they do it? And I've got some experts. We're going to weigh in
0:27.5	today about what is a lead? How do you get leads in social media through Instagram through YouTube
0:31.9	through other platforms? But fundamentally it's really about understanding what is the purpose
0:35.6	of social media marketing for starters. And I'll make this really short and sweet and we'll
0:39.6	get onto the conversation. It's simply that social media marketing is designed to help you build
0:44.1	authority and credibility so that if somebody meets you and then they look you up your Instagram
0:48.5	profiles either going to back you up or it's going to unsell them from wanting to work with you
0:53.5	more than that social media as a tool for staying in front of and building awareness and trust
0:58.4	with the people who already know you leads contacts, sphere of influence, your followers,
1:03.2	the people you're a local marketplace. And then finally yes social media can be a tool for
1:08.4	generating inbound organic leads, buyer leads, and seller leads. And that's what everybody wants
1:13.9	out of social media marketing. But here's the argument today. It's not that obvious. It's not like
1:20.1	somebody said you got a new lead. Most of the leads come in the shape in size of a DM and a
1:25.4	DM is simply a message. And so your ability to hear the real offer behind the message is going to
1:31.0	be critical in terms of being able to convert that lead or even see that conversation as having
1:36.2	the possibility of turning into a lead with intent to buy or sell real estate. So today is going to
1:41.0	be I think a masterclass podcast. I've got some amazing experts on how do you interpret your
1:47.1	DMs to recognize the real leads from the casual conversations. And I am joined by Katie Day,
	...

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