😳 Start Your Own Business? Side Hustle? Launch Your Digital Course? Best Selling Author! #1 Ranked Podcast Host w/Teresa Heath-Wareing | Ep. 361

Do This, NOT That: Marketing Tips with Jay Schwedelson

GURU Media Hub

Education, Business, Entrepreneurship, Marketing, How To

4.9 • 1K Ratings

🗓️ 20 June 2025

⏱️ 21 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

If you think launching an online course is just about slapping together a few videos, think again. Jay Schwedelson sits down with the amazing Teresa Heath-Wareing to get real about what it actually takes to turn your expertise (or even just your favorite hobby) into a thriving digital business. Teresa opens up about why most people are focused on the wrong things, the actual numbers behind launching, and how she went from corporate marketing to running one of the world’s top business podcasts—plus, why she’s obsessed with Instagram and why email is still the ultimate secret weapon. If you’ve ever wondered, “Could I actually do this?” Teresa’s story and advice will give you a reality check in the best possible way.

Follow Teresa on Instagram @teresa_heathwareing, listen to her “Your Dream Business” podcast on Apple Podcasts, and find resources on teresaheathwareing.com.

Best Moments:

(01:28) The “early midlife crisis” that kickstarted Teresa’s business journey

(03:16) Losing her job and hustling to survive with no savings and a young daughter

(06:00) Creating her first course—then being too terrified to sell it for a year

(08:45) The cold truth about launching with no audience

(10:45) Why building an email list matters more than anything else

(14:00) How Teresa landed Pat Flynn and Amy Porterfield as her first podcast guests

(17:30) The real math on launches: why you need more people than you think

(19:24) Where to follow Teresa and why Instagram is her favorite

Partner with Jay: https://www.jayschwedelson.com/contact

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Pre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026).

All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

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Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter

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Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/

Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson

Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/

Ask Jay anything: https://www.jayschwedelson.com/ask

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Leave a comment and follow the show, it really helps us out!

Transcript

Click on a timestamp to play from that location

0:00.0	What up? Welcome to Do This Not That, the podcast for marketers. I'm Jay Schweltlson. Let's dig into some tips and some randomness.
0:11.7	We are back for Do This, Not That podcast presented by Marigold. And I have somebody I've wanted on the show for a very long time. She's very cool. So who's here? We have Teresa Heath wearing. Now, if you're in the
0:24.3	UK, you know who she is because she's like the sixth spice girl. How many are there? Four or five?
0:28.8	I don't know. But she's one of them. But what she is known for is really helping people to make
0:34.9	their dreams come true from a business perspective, developing online businesses.
0:40.8	She has courses of her own, she helps people.
0:43.7	And by the way, she has an awesome podcast,
0:45.9	her podcast, your dream business podcast.
0:48.5	She may not even know this.
0:49.5	I looked it up, is ranked in the top 1%
0:51.8	of all podcasts in the world. It is incredible.
0:55.2	She's spoken everywhere, TEDx all over.
0:59.0	She's a big deal.
0:59.9	And we're going to break down today online businesses.
1:03.0	Can you make your dreams come true?
1:04.8	Teresa, welcome to the show.
1:06.7	That was an amazing intro.
1:08.6	Thank you, Jay.
1:09.4	I appreciate it massively.
1:11.6	Well, it's all true. I'm excited you're here.
1:14.6	All right. So first off, before we get started, because I was trying to make sure I didn't butcher your name.
1:18.6	I didn't let you say my name when we got started. So now I want to see, can you say my name?
	...

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