What up? Welcome to Do This Not That, the podcast for marketers. I'm Jay Schwelteson. Let's dig into some tips and some randomness.

We are back for Do This, Not That podcast presented by Marigold. And I cannot stand when marketing stuff, tactics, tips, whatever, gets circulated and recirculated and put it on important websites and influential people talk about it.

And the information is not true because I fall for it sometimes.

And then I avoid doing certain tactics.

And it's very annoying. So I want to share a couple

tactics that are just, I think, blatantly not true. And the reason I decided to do this episode

is because I saw this study that came out just now this study came out and it kind of blew my

mind. So this is the first MythBuster, and then I have two other ones.

So the first MythBuster was about posting on LinkedIn.

And the other ones are not about LinkedIn.

So the study came out from this company called Metricool, okay, very well-established company.

And they studied over 5777,000 LinkedIn posts.

And what the study was all about was if you put a link in your LinkedIn post on a company

page, on a personal page, and you put a link in your post, will that cause that post to have less circulation because

what everybody believes what i believed is that if you put a link to something off of

LinkedIn you know a youtube link a link to some downloadable piece of content something right

you take them off of LinkedIn that LinkedIn doesn't like that and it will decrease the

circulation because the algorithm doesn't like that that your posts won't go anywhere and i i

fundamentally have believed this forever and so i saw this study and they said five they said

577000 posts across 48000 different company and personal pages.

I mean, I don't even know how they did that.

That's a bananas amount of whatever.

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