3 Marketing Myths BUSTED! Quick WINS! 🔗 Jay’s SCOOP | Ep. 362

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

GURU Media Hub

Growth, Education, Email, Business, Revenue, How To, Entrepreneurship, Marketing, Profit, B2b, B2c

5 • 715 Ratings

🗓️ 20 June 2025

⏱️ 12 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

People keep telling you not to do these three things—and they're wrong. Jay Schwedelson is breaking down some of the most persistent marketing myths floating around LinkedIn and your inbox. From link placement to email resends to reposting content, the "rules" might be more superstition than strategy. Jay puts them to the test and shares what actually works based on real data (and a little experimentation of his own).

Best Moments:

(01:10) A massive LinkedIn study finds posts with links actually get more engagement

(02:45) Why the myth about LinkedIn penalizing outbound links never made much sense

(04:05) Resending emails to non-openers can boost total clicks by 15%

(05:35) The key to resends: switch up your subject line and send at a different time

(06:26) Repeating content on social isn’t lazy—it’s necessary, and nobody notices

(07:15) How Jay’s team recycles high-performing posts every six months

(08:15) The Dallas Cowboys cheerleaders’ wild pay jump and what reality stars really earn

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Transcript

Click on a timestamp to play from that location

0:00.0	What up? Welcome to Do This Not That, the podcast for marketers. I'm Jay Schwelteson. Let's dig into some tips and some randomness.
0:12.4	We are back for Do This, Not That podcast presented by Marigold. And I cannot stand when marketing stuff, tactics, tips, whatever, gets circulated and recirculated and put it on important websites and influential people talk about it.
0:29.0	And the information is not true because I fall for it sometimes.
0:33.7	And then I avoid doing certain tactics.
0:36.2	And it's very annoying. So I want to share a couple
0:39.9	tactics that are just, I think, blatantly not true. And the reason I decided to do this episode
0:46.3	is because I saw this study that came out just now this study came out and it kind of blew my
0:50.9	mind. So this is the first MythBuster, and then I have two other ones.
0:54.9	So the first MythBuster was about posting on LinkedIn.
0:59.1	And the other ones are not about LinkedIn.
1:01.0	So the study came out from this company called Metricool, okay, very well-established company.
1:08.3	And they studied over 5777,000 LinkedIn posts.
1:15.5	And what the study was all about was if you put a link in your LinkedIn post on a company
1:21.2	page, on a personal page, and you put a link in your post, will that cause that post to have less circulation because
1:30.4	what everybody believes what i believed is that if you put a link to something off of
1:35.1	LinkedIn you know a youtube link a link to some downloadable piece of content something right
1:40.2	you take them off of LinkedIn that LinkedIn doesn't like that and it will decrease the
1:44.9	circulation because the algorithm doesn't like that that your posts won't go anywhere and i i
1:49.7	fundamentally have believed this forever and so i saw this study and they said five they said
1:56.0	577000 posts across 48000 different company and personal pages.
2:02.8	I mean, I don't even know how they did that.
2:04.7	That's a bananas amount of whatever.
	...

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