[Limited Series]🥫SPAMAGEDDON🥫 11 Email Deliverability Hacks You Need Now 📬 | Ep. 360

Do This, NOT That: Marketing Tips with Jay Schwedelson

GURU Media Hub

Entrepreneurship, Education, How To, Business, Marketing

4.9 • 1K Ratings

🗓️ 19 June 2025

⏱️ 16 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

You think you know email deliverability? Think again. Jay Schwedelson teams up with Guy Hanson and Danielle Gallant for a rapid-fire, no-nonsense "kitchen sink" episode of Spamageddon, where they serve up 10 essential (and sometimes controversial) deliverability tips. From wild British vs. American word wars to why the Gmail Promotions tab is scarier than you think, this one's packed with sharp takes and real talk on surviving the modern inbox.

Best Moments:

(01:10) British vs. American word chaos—table this or talk about it now?

(05:08) DMARC’s “none” policy is a fraudster’s dream, and it’s about to become a problem for everyone.

(06:23) Spam complaint rates—don’t settle for the “generous” 0.3%, aim for 0.1% or lower.

(07:30) Double opt-in: future mandate or marketer’s nightmare?

(09:41) Data hygiene starts at signup—think address validation, Captcha, and keeping bots out.

(11:10) Delete those dormant subscribers or risk deliverability doom.

(12:00) Use feedback loops to permanently ditch serial complainers.

(13:19) Gmail is using AI to auto-insert promo annotations—take control before weird images show up.

(15:12) AI summaries are coming for your emails—start thinking SEO and alt text, now.

(16:40) Don’t blast at the top of the hour if you want your emails to actually land.

(17:39) Accessibility issues are everywhere—don’t let your emails be part of the 90% problem.

(18:24) New AI laws mean you need to update privacy and rethink your risk, pronto.

(19:16) BIMI and logo verification—don’t be the email sender with no face in the inbox.

Guy and Danielle invite you to check out the Email After Hours podcast and explore deliverability tools and guidance from Validity.

Partner with Jay: https://www.jayschwedelson.com/contact

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Pre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026).

All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

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Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter

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Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/

Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson

Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/

Ask Jay anything: https://www.jayschwedelson.com/ask

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Transcript

Click on a timestamp to play from that location

0:00.0	Welcome to Spamageddon.
0:07.0	This is a special five-part crossover series between the Email After Hours podcast and the Do This, Not That podcast.
0:14.0	We're going to keep these short. They're going to be fun. They're going to be awesome.
0:17.0	We're teaming up to help marketers battle the ultimate inbox apocalypse. Is your email
0:21.7	program doomed or can you survive the invasion of spam filters, block lists, and dwindling engagement?
0:28.1	In this special series, we're going to bust myths, drop truth bombs, and give you the tips you
0:33.8	need to survive the deliverability doomsday. All right. So your host, you got me, Jay Schwettleson from the Guru Media Hub and the Do This, Not That
0:42.0	podcast, and I'm Guy Hanson.
0:44.1	I'm VP of customer engagement at validity and a host of our email after ours podcast.
0:49.5	And I'm Danielle Galant, also of validity and guys better half on the email after hours podcast.
0:56.7	We are back for Spamageddon, and this one is going to be awesome. This is the kitchen sink.
1:02.6	We have Danielle, we have guide, two of the greatest deliverability people on the planet,
1:06.3	and they are going to rip through so fast, 10 tips about deliverability and stuff that everybody needs to know.
1:11.8	But before we get into this, okay, we're going to play our 10 second game.
1:15.3	So at the start of every Amageddon, we play, you have 10 seconds where I asked Danielle and I ask Guy two completely ridiculous questions that have no meaning in life at all.
1:26.1	And they each have to answer them, and they're awesome.
1:29.3	Are you both ready to do this?
1:32.3	Yes.
1:33.6	Yes.
1:35.2	I love it.
1:36.2	All right, Guy, you are first. Here we go. Here we go. This is very exciting. Guy, you have 10 seconds.
1:47.5	Name three words that means something totally different in the UK versus the US table as in let's table this motion and then I'll get the obvious ones
	...

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