Starbucks vs Dunkin - Schultz vs The Bean Counters | 3

Business Wars

Wondery

History, Business, David Brown, Management

4.6 • 13.2K Ratings

🗓️ 9 March 2020

⏱️ 30 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Howard Schultz has found his mission. He’s burning to turn Starbucks into an espresso bar business, but he can’t convince Starbucks owners to get onboard. Back in the Northeast, Bill Rosenberg is frustrated too. His son, who’s now Dunkin Donut’s CEO, has ideas that seem sure to wreck the company. Both Schultz and Rosenberg, 3,000 miles apart, are looking for ways to assert control. But soon, Starbucks and Dunkin will come head to head with their biggest challenge: each other.

Support us by supporting our sponsors!

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

Click on a timestamp to play from that location

0:00.0	Hey, prime members, you can listen to business wars, add free on Amazon music.
0:04.8	Download the app today.
0:13.2	It's October 1983.
0:15.3	Starbucks headquarters Seattle.
0:17.8	Howard Schultz rings his hands as he paces the office of Jerry Baldwin, the company's co-founder.
0:23.5	As Schultz is pacing becomes more frenetic.
0:26.4	Baldwin's size.
0:27.8	He knows he can't put Schultz off.
0:30.3	His persistence is mind-boggling.
0:33.2	Jerry Espresso bars are the future of Starbucks.
0:36.2	If you'd seen the ones in Milan, you'd believe me.
0:39.4	But I didn't see them, Howard.
0:41.2	Look, most Americans have no idea what Espresso is or how great it is.
0:46.3	We could introduce them.
0:48.2	Baldwin gets up from his desk.
0:50.1	He walks to the door and opens it, signaling the conversation is over.
0:55.4	The day after day, Schultz keeps after him.
0:58.8	If he can just bring Baldwin around.
1:01.8	Jerry, please reconsider.
1:03.7	All right, Howard, you can test your precious Espresso bar.
1:07.4	Thanks.
1:08.4	That's great.
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Wondery, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Wondery and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.