Starbucks vs Dunkin - Mission Espresso | 2

Business Wars

Wondery

History, Business, David Brown, Management

4.6 • 13.2K Ratings

🗓️ 4 March 2020

⏱️ 27 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

While Dunkin Donuts expands and flourishes, Howard Schultz is bored. But then the 28-year-old New Yorker gets wind of a Seattle company with just four stores that’s selling more coffee makers than Macy’s. He’s got to know why. So he heads to Seattle to check out this company that calls itself Starbucks Coffee and Tea. What he finds there is a revelation but while he’s being seduced by the aroma and taste of delicious coffee, Dunkin Donuts popularity is soaring thanks to a beleaguered baker.

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Transcript

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0:00.0	Hey, prime members, you can listen to business wars, add free on Amazon music.
0:04.8	Download the app today.
0:05.8	New York City.
0:15.7	It's a blazing hot Monday in July 1981.
0:19.2	28-year-old Howard Schultz heaves his way through a revolving door and trudges toward the
0:23.7	elevator.
0:24.9	As he hits the up button, a co-worker spots him and rushes over.
0:28.6	They work together at a company that manufactures plastic household objects.
0:33.0	Hold the doors.
0:35.1	Man squeezes in as the doors close.
0:37.5	Schultz looks straight ahead, hoping to avoid the repetitive chit-chat.
0:41.2	Hey, Howard, how's your weekend?
0:44.2	Fine, fine, not too shabby.
0:46.7	Hung out by the pool in the Hamptons.
0:48.7	Nice!
0:49.7	Yeah, it was great.
0:53.0	Schultz tries to sound upbeat and sociable, but he can't deny it.
0:57.0	The life he's built feels dull and unrewarding.
1:00.9	As a VP, he's got the loft-style apartment on Manhattan's upper east side with its tasteful
1:05.8	salmon-colored walls.
1:07.7	He's got the pricey car, the hefty salary, the generous expense account, the prestige.
1:14.0	He's emerged from a difficult and poversh childhood where a ringing phone almost always
	...

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