Starbucks vs Dunkin - A Steamy Culture Clash | 1

Business Wars

Wondery

History, Business, David Brown, Management

4.6 • 13.2K Ratings

🗓️ 2 March 2020

⏱️ 28 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

A former high school dropout named Bill Rosenberg has big dreams and a passion for coffee. In 1950, in the small town of Quincy, Massachusetts he’s got a thriving coffee and donut shop called Dunkin Donuts. In front of the store he proudly puts up a huge sign that reads, World’s Finest Coffee. But in San Francisco, an enterprising immigrant from the Netherlands named Alfred Peet thinks he sells the world’s finest coffee. When two young guys from Seattle get a taste of it, coffee will never be the same.

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Transcript

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0:00.0	Hey, prime members. You can listen to business wars ad-free on Amazon music. Download the app today.
0:16.3	It's 1950 in Quincy, Massachusetts at 6 a.m. on a cool September morning a big genial man named Bill Rosenberg
0:24.8	opens his store's glass door. He called the place open-kettle. It's the first donut and coffee shop ever to provide seats for its customers.
0:33.2	A group of men wait outside eager for their morning Java, summer factory workers, mothers or salesmen and businessmen.
0:40.4	The first to hurry in wears heavy pants and a work shirt.
0:44.4	Morning, Bill. Hey, Marty. Ready for the usual? You bad. Coffee with two sugars and two glaze donuts. Got to have it to start my day.
0:53.9	Rosenberg turns to two men who sport suits ties and hats. Morning, guys. Hey, Bill. Know what? Your coffee smells so good. It wakes me up before I've had a sip.
1:04.9	The men sit at the low-curved counter on leather top stools. Rosenberg goes behind the counter. He smiles as he fills their cups with the drink they crave.
1:14.3	As soon as the cups are empty, he fills them up again. Above the pot of wall sign reads, hours is the best coffee in the world.
1:23.5	Every morning, his shop fills up like this and it never fails to make him smile. He heads into the kitchen.
1:30.6	He loves watching the donut dough cook in the fryer's bubbling oil. When they turn golden brown, cooks whisk them from the fryer with giant spoons.
1:39.4	He savers the donuts rich, yeasty fragrance as they cool on metal racks.
1:45.0	Aside the racks, deep bowls are filled with frosting and vanilla, chocolate, strawberry and maple flavors.
1:51.8	Rosenberg grabs a tablespoon and digs out a taste of strawberry icing, his favorite.
1:57.1	Dozens of donuts are iced. Others are dipped in powdered sugar and shot full of cream.
2:02.7	Many are stuck with jelly and succulent flavors. Lemon, blueberry, pineapple, apples spice.
2:10.2	Rosenberg picks up a jelly donut as he bites into it a big magenta blob squirts onto his shirt.
2:16.6	He laughs, wipes it off and licks it from his finger.
2:21.3	There's just one thing about his store that he doesn't like. He calls his staff together.
2:27.2	We're doing great, but I hate the name of the store. You're the one who named it open cattle. True, true, I'll take the blame.
2:35.8	But we need another name. Throw out anything that comes to mind. How about Mr. Donut or best donuts?
2:44.5	Maybe, maybe, I feel like we could do better. I got it. What do you do with a donut and coffee?
	...

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