Nintendo vs Sony - No Surrender | 6

Business Wars

Wondery

History, Business, David Brown, Management

4.6 • 13.2K Ratings

🗓️ 24 February 2020

⏱️ 27 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

After years of sitting on the sidelines of the next-generation console war, Nintendo is finally ready to make its move. But, the years it’s spent building it’s reassuring family-friendly reputation is now a weakness. Nintendo children of the 80s are all grown up, and want adult games. Sony is able to release edgier fare like Grand Theft Auto and Tomb Raider. The half-decade cold war between Sony and Nintendo is about to turn hot. Their next head-to-head battle is a multi-billion dollar clash that will define the future of video games. And in the real world, just one of them can prevail.

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Transcript

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0:00.0	Hey, prime members. You can listen to business wars. Add free on Amazon music. Download the app today.
0:06.1	It's 1996 and Sony is taking the fight quite literally to Nintendo's front door
0:13.6	Outside of Nintendo's US headquarters and after in a giant costume stands outside the door
0:20.0	He's dressed as a happy looking bright orange cartoon marsupial a Sony video crew trails behind him as
0:27.4	As cameras roll crash grabs a bullhorn and swagger's around Nintendo's parking lot
0:44.9	The costume characters name is crash Bandicoot and he's Sony's answer to Nintendo's beloved star Mario
0:54.0	A few months earlier PlayStation's visionary Ken Kuturagi had been furious about this idea
1:01.3	snarling and shaking with anger he had screamed at Mark Cerny the amiable president of Universal Pictures video game division
1:09.0	When he first heard about crash Bandicoot
1:12.4	Kuturagi rants for nearly 40 minutes the diplomatic and level-headed Cerny endured the verbal assault
1:19.6	But was left utterly shaken when Kuturagi finally stomped off
1:24.8	What Kuturagi detests about crash Bandicoot is that everyone else at Sony wants crash to become the PlayStation's answer to Nintendo's Mario
1:35.0	mascot if you will
1:36.6	The very idea
1:38.6	Infuriates Kuturagi and he never misses the chance to vent his feelings about this to his colleagues
1:45.8	PlayStation doesn't need a mascot certainly not some cartoon character leave the cuddly animals to Nintendo
1:53.8	PlayStation is not a toy crash Bandicoot is everything PlayStation isn't
1:59.6	But the Sony team was in nervous
2:02.2	Nintendo was leading its attack on the PlayStation with the bouncy action of Super Mario 64
2:08.4	Which some journalists are now calling the best game ever made
2:12.9	Sony needed to fight back
2:15.3	So when the PlayStation team saw a crash Bandicoot
	...

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