Welcome to the Boost Hospitality podcast. My name is Mark Simpson'm the founder of Boost Hospitality or Boost League for short.

This podcast is all about working with small, independent hospitality owners helping them increase their heads on

beds cutting down on commission costs and just getting a better understanding

how marketing for their property works in 2017.

Welcome back to the final episode of season two of the Boost Hospitality

podcast. My name is Mark Simpson and I'm the founder of Boostley.

Over the course of this season of the Boost Hospitality Podcast,

we've been focusing on their five stages that a potential bucker will go through before reserving a room or a holiday

cottage online.

Step number five is by remorse. So it's you've done all the hard work.

You've got your property has stood out on either the listing sites or have come on to your website

and they've decided that yours is the place that they want to

book at. They've gone through your booking engine, they've submitted their car details and they've

booked with you. A really alarming stat that is coming out is that over 30% of all

bookings via an OTA are cancelled. And now it's an average, it's not every

single property, but that's a really high rate.

So how can you stop buyers remorse, doesn't matter whether they book on your website or

if they book on an online travel agent? And I've got a few things I'm going to cover in this

episode which hopefully you will be able to take on board and implement into your

hotel holiday cottage or guest house. Step number one, 24 hours to 72 hours after a guest has booked at your

property, send them an email or send them a text message. It's as simple as that. Give them the personalized touch.

Now when they do make a booking on any of these websites, doesn't matter if it's yours or someone

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