Welcome to season 4 of the Boost Hospitality Podcast

and back again to show all hospitality owners

how you can turn lookers into bookers,

get more heads on beds and increase your direct booking.

This season I've got something very special lined up. The

bootlely website was recently voted one of the top 10 UK hotel blogs out there.

After asking you guys, I realized that so many of you haven't actually

read the blogs. You said that you prefer audio as a way of learning about new tactics and tips to get in more direct

bookings. So what I'm doing this season is I'm going to be providing the audio

version of all of my blogs that are on the Boostley website.

So it doesn't matter whether you're on the computer, in the car,

getting ready for breakfast or changing those beds, I can show you how you can increase your diary bookings. Let's get on with

this show. Today I'm going to talk about three things about Google ads that

every independent hospitality owner must know. It's an excellent time for hospitality businesses. Many

travelers especially those millennials are traveling to independent properties

over the big chains to gain a more local and authentic experience.

This is because of the rise of their B&B.

Big chains just cannot compete with independent properties, unique connection to the towns and cities, and travellers

are realizing this.

So we have the shift of customer preference, going away from the chains and to the independent

properties. Google Ads is one of the chains and to the independent properties.

Google Ads is one of the best ways to advertise your property in this way.

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