Stages of the Booking Process: Booking S2E4
The Boostly Podcast
Mark Simpson
5.0 • 302 Ratings
🗓️ 18 November 2017
⏱️ 7 minutes
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| 0:00.0 | Welcome to the Boost Hospitality podcast. My name is Mark Simpson'm the founder of Boost Hospitality or Boost League for short. |
| 0:16.0 | This podcast is all about working with small, independent hospitality owners helping them increase their heads on |
| 0:24.7 | beds cutting down on commission costs and just getting a better understanding |
| 0:29.2 | how marketing for their property works in 2017. |
| 0:34.0 | In this series we are talking about the booking process |
| 0:38.6 | and the stages and the steps that a potential guest will go through from the first moment they think about |
| 0:45.2 | booking a property right up to after they've booked it and where they're thinking about |
| 0:49.6 | cancelling. We're going to talk about everything in between, how you can influence the decision and what you can be doing on your website and on your listing sites to make sure that when a guest starts a search, they see you and most importantly book with you. So far in |
| 1:05.2 | the series we have covered the planning stage the research stage and the |
| 1:09.4 | deciding stage. Step number four is the booking section and again this is a really really |
| 1:16.0 | important part of the booking process. If you and your booking engine messed it |
| 1:21.2 | up now then there's no getting the guess back. |
| 1:24.0 | So I'm going to walk you through exactly what you should be doing, what flaws you should |
| 1:28.1 | be looking out for, and how you can overcome them. |
| 1:31.1 | Unless you built a booking engine yourself then there's a very high |
| 1:36.6 | chance that you are using one of the following free to book or a vivo little hotelia |
| 1:42.0 | high-level software. |
| 1:44.0 | With each of these companies, they have a booking engine that the guest can go on to |
| 1:50.0 | from your website to Book. Now, it's really clear and really important at this |
| 1:54.3 | stage that the most important factor that when a guest goes on to one of these |
| 1:59.6 | booking engines it needs to be mobile friendly. Believe it or not there are some property |
| 2:05.8 | management systems out there that have a booking engine that isn't suitable for mobile devices. |
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