Today's conversation is with one of the smartest marketers in all of real estate I've ever encountered.

Her name is Erica Wolfen. She absolutely crushes it. And what I so pumped about for this interview

is that I know Erica is somebody who sees the details of marketing.

I think it's really easy to come across other people who are like, oh, just do this.

Like it's just turning on a switch in their marketing. And voila, it works perfectly,

but it rarely is ever the case. And so what I love about Erica is she understands the nuances

of marketing in terms of putting together a system from end to end where it actually works.

It actually generates leads where it actually builds your brand and actually produces results.

And so today's conversation will not be for the fan of heart. Today's conversation will be

technical. It will be tactical. And it will be a deep dive into marketing systems that the

modern real estate agent team needs to be a part of their business in order to really take it to

the next level. Because if you don't, Erica is what you're up against in terms of competitors.

Erica, thank you so much for being on the show. I pumped you're here today.

Thank you for having me. Yeah, it's going to be a blast. Okay, so Erica,

just real quick kind of backstory. Tell them about where you do business and your business.

And then we'll get into the nitty gritty. Okay, so I am in Jupiter, Florida, which is Palm Beach

County, South Eastern, Florida. I've been in the business for almost 15 years now. So I started

when I was 21 years old and basically had to figure out how to stand out, get clients,

and be 21 and make people trust me with not so much money and two kids. So social media,

video marketing was the cheapest and easiest way to do that.

And the least crowded presumably because I assume your other competitors of the day

weren't really doing that stuff back then. Not at all. I was utilizing like Facebook groups

...