SPS 107: How To Write A Perennial Bestseller If You're "Not A Writer" with Dr. Henry Cloud (The Real Secret To Selling 20 Million Copies)

Self Publishing School: How To Write A Book That Grows Your Impact, Income, And Business

Chandler Bolt, Founder of selfpublishing.com

Courses, How To Publish A Book, Self Publishing, Business, Books, Arts, How To Write A Book, Education, Book Marketing, Traditional Publishing, Book Publishing

4.8 • 651 Ratings

🗓️ 26 May 2021

⏱️ 53 minutes

🔗️ Recording | iTunes | RSS

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Summary

Get ready for an incredible episode as I have the honor of hosting Dr. Henry Cloud, the brilliant author behind the highly acclaimed book "Boundaries" (among many others). We're diving deep into his writing process and uncovering the secrets to crafting a remarkable book that not only resonates with readers but also sells like hotcakes. During our conversation, we explore a wide range of topics, including: The three essential elements necessary for writing a compelling book on any subject.W...

Transcript

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0:00.0	Welcome to the Self Publishing School podcast. This is the podcast to listen to if you're an
0:07.7	aspiring writer or an author who wants to be more successful. On this show, you'll learn how to
0:13.1	write and launch a book successfully, all from the top authors and people just like you
0:17.8	who are doing it at the highest level. I'm your host, Chandler Bolt, the founder
0:22.0	of self-publishing school, the author of the book called Published and the CEO of
0:27.5	Selfpublishing.com. For free training on how to publish a book that sells 10,000 copies,
0:32.5	go to self-publishing.com forward slash free training.
0:38.2	Hey, Chandler Bolt here and joining me today is Dr. Henry Cloud.
0:42.7	He's the New York Times bestselling author of a bunch of books, including the book boundaries,
0:48.3	necessary endings, changes that heal, and a bunch of other books.
0:52.5	His books have sold nearly 20 million copies. He's also a
0:56.5	leadership consultant working with CEOs, Fortune 500 companies, churches and smaller private
1:01.9	businesses. He's the author of one of my favorite books of all time boundaries. We've done an
1:08.0	entire company book club on this book, bought it for everyone on the team.
1:12.4	I've bought this for people that are close to me in my life.
1:14.9	I think it's a book that I find myself constantly recommending and probably top 10, top 20 books of all time for myself.
1:21.9	So I'm excited today.
1:23.2	We're going to be talking about writing a perennial bestseller.
1:26.7	How do you sell 20 million copies and
1:28.7	turning your book into a series, which is something he's done really well. So Dr. Henry,
1:33.5	great to have you here. Good to be here. I love talking to people that want to write books.
1:38.9	I always run in these people. Oh, I want to write a book. I got a book. I go, why don't you write it? And they go, well, don't have time.
	...

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