SPS 108: Giftology, “Love Bombs”, And Why I Have A $250 Book with John Ruhlin (Using Your Book To Build Relationships & Get Referrals)

Self Publishing School: How To Write A Book That Grows Your Impact, Income, And Business

Chandler Bolt, Founder of selfpublishing.com

Courses, How To Publish A Book, Self Publishing, Business, Books, Arts, How To Write A Book, Education, Book Marketing, Traditional Publishing, Book Publishing

4.8 • 651 Ratings

🗓️ 2 June 2021

⏱️ 41 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this eye-opening episode, I have the pleasure of hosting John Ruhlin, the author of the renowned book "Giftology." Together, we delve into a significant opportunity that many authors overlook: leveraging books to secure referrals and cultivate meaningful relationships. It's a perfect blend of mindset and methodology that can truly transform your book's impact. During our conversation, John shares his valuable insights on the following topics: The intriguing story behind selling the first 5...

Transcript

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0:00.0	Welcome to the Self Publishing School podcast. This is the podcast to listen to if you're an
0:07.7	aspiring writer or an author who wants to be more successful. On this show, you'll learn how to
0:13.1	write and launch a book successfully, all from the top authors and people just like you
0:17.8	who are doing it at the highest level. I'm your host, Chandler Bolt, the founder of
0:22.3	Self Publishing School, the author of the book called Published and the CEO of Selfpublishing.com.
0:29.1	For free training on how to publish a book that sells 10,000 copies, go to selfpublishing.com
0:34.5	forward slash free training.
0:38.2	Hey, Chandler Bolt here and joining me today is my good friend, John Rulin.
0:43.6	John is the author of the book Gifdology and the founder of the Ruling Group, a gift logistics
0:48.7	company to help clients like the Chicago Cubs, Wells Fargo, Morgan Stanley, the John Maxwell Company. Basically, if you
0:55.3	are legit and you use gifts as part of your business, they help you execute that gifting
1:01.3	strategy. John is a legendary. I'm talking like number one out of 1.5 million reps at Cutco,
1:08.6	which some people hear Cutco and they think, that's amazing, the best sales
1:13.7	organization possible, or maybe some people don't like it. I think it's one of the, it's an
1:18.2	amazing organization full of amazing, amazingly talented people. And so kind of taking sales skills
1:24.9	and relationship building skills and applying those skills to books and to
1:30.3	business. So today we're going to be talking about how to use a book to grow relationships and to
1:36.0	increase referrals for your business. I think John's one of the just one of the best at doing this
1:42.7	and walking the walk with his book. So John, great to have you here.
1:47.5	Hey, Chama, thanks for having my brother. Hey, so let's let's start with this. Why did you write the book
1:52.7	Giftology? And I mean, it is just a core part of your business. And it feels like this book was
1:58.6	planning the flag. But why write the book and why is it
	...

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