SPI 921: Growing a $9 Offer Into a Multi-Six-Figure Brand with Liz Wilcox
The Smart Passive Income Online Business and Blogging Podcast
Pat Flynn
4.8 • 3.8K Ratings
🗓️ 25 March 2026
⏱️ 36 minutes
🧾️ Download transcript
Summary
#921 Social media is just media nowadays. But if you want to foster deep relationships with your audience, email is where the real conversations happen! That's not even the best part, though. I know you'll love that when done right, you can basically 40x every dollar you spend on email marketing. In fact, if you're anything like today's guest, you might even bump that up to $250 for every dollar spent. That's bananas! Listen in on today's episode for a game-changing conversation with Liz Wilcox. From her inspiring community to her next-level email knowledge, Liz is doing everything right and showing up authentically for her audience. Liz is a master at putting her true self out there to build on her highly targeted following and email list. We discuss her growth tactics, creating true passive income, enabling your community members to serve each other, and more. Don't miss this awesome chat! Show notes and more at SmartPassiveIncome.com/session921.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Transcript
Click on a timestamp to play from that location
| 0:00.0 | social media is more media now than social. Email has become this new place where people can |
| 0:07.6 | actually have real conversations. And so I think email is just this steadfast place that is not |
| 0:16.2 | trying to chase an algorithm. It's just human to human. And that is what is working right now. |
| 0:22.7 | You know, if your metrics are down, if it feels harder to build an audience, it's because of the |
| 0:27.7 | AI slop and email is just this different place. It just has a different vibe to it where you can |
| 0:35.1 | truly, truly connect with people. And that's on top of the fact that you own it. |
| 0:39.9 | On top of the fact that for every dollar you spend, you can get it up to 40 bucks in return. |
| 0:44.9 | Spoiler alert last year, I got $250 for every dollar I spent. It was insane. It's not going anywhere. |
| 0:51.5 | It's simple. People check their email multiple times a day, all day, |
| 0:56.6 | and you own it. Somebody asked me the question the other day, Pat, if you were just starting out today, |
| 1:02.2 | and you know, this question usually leads to like, what would you do first or what business would |
| 1:06.2 | you make? But this question was different. This question was, Pat, if you were just starting out |
| 1:10.1 | today, who would you learn from? Who would you want to get help from? And my mind immediately went to |
| 1:16.2 | somebody who has been on the show before. Her personality is so easy to connect with. |
| 1:23.1 | And her business model is one that I would want to have as well because it provides a lot of money with very little time put into it. |
| 1:32.6 | But she also shows up and serves her audience in an amazing way. |
| 1:37.6 | This is Liz Wilcox. |
| 1:39.3 | And Liz has been on the show before. |
| 1:40.7 | And I didn't know this the last time she was on the show, but she had actually been casted for Survivor and wasn't able to talk about it three years ago when she was on the show. |
| 1:49.7 | So we're going to start by talking about that a little bit because I was just very curious. |
| 1:53.1 | But then we dive right into her passive income business model. It is passive and talk about |
| 1:57.9 | how to show up today. We do get into email marketing, which is her specialty, |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from Pat Flynn, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of Pat Flynn and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2026.