SPI 920: Get More Business than You Can Handle in the Age of AI with James Barnard
The Smart Passive Income Online Business and Blogging Podcast
Pat Flynn
4.8 • 3.8K Ratings
🗓️ 18 March 2026
⏱️ 38 minutes
🧾️ Download transcript
Summary
#920 Quick, think about tasks and skills that can easily be replaced by AI. Logo design has to be somewhere near the top, right? Well, today's chat with my guest, James Barnard, will shift your perspective on becoming irreplaceable and indispensable. Despite AI companies throwing their full force at his niche, James' logo design business is booming in 2026! This session will open your eyes to the key concepts that can help you thrive no matter how low your AI-powered competitors are willing to sink. Tune in because James shares the exact content creation system he uses to turn short-form video viewers into clients and students. We discuss scripting, on-camera confidence, balancing education and entertainment, choosing the right platforms to post on, finding your ideal publishing schedule, DM automation, and more. James then blew me away with his incredible online community strategy. Listen in to hear how a clever partnership with Adobe is providing next-level value for his members! Show notes and more at SmartPassiveIncome.com/session920.
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Transcript
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| 0:00.0 | Is your business taking off? |
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| 1:11.4 | If you know enough about branding, you probably wouldn't go to AI to make your logo because it's not going to stand the test of time. And most importantly, most of them, you can't trademark because it's all open source. You can't trademark it because you've used an AI platform to do it. And that's a real issue for people. So you need to come to an actual designer to get it done. So I'm using social media to show the behind the scenes and to show the process of how it's done to add value to it. But I've had a couple of case study videos like hit more than like a million views and just from telling the behind the scenes of how this is done. And they're also the biggest lead generators for my business, which is a huge, |
| 1:44.9 | huge bonus. Every time I'm putting my content out there, I'm framing it in like, hey, designers, this is how it's done. But my secret audience is the client's watching. I'm like, this is what it's going to be like for you if you work with me. So there's a two-part audience there. And actually, even now people are starting to come to me for those case studies because it's free PR at the end of the project |
| 2:02.7 | without actually getting a push their company out there. And actually, even now, people are starting to come to me for those case studies because it's free PR at the end of the project without actually getting to push their company out there. |
| 2:05.2 | If I were to ask you, what do you think the trend is for people who are designers, you know, |
| 2:09.1 | they design logos, they do client work in this world of AI? What would you say? Well, for the most part, |
| 2:14.4 | it is true that they are struggling, but not this guy. |
| 2:17.9 | James Barnard is a logo designer who is thriving in this space, and he's going to reveal exactly |
| 2:24.4 | how he's doing that using social media, using storytelling, and he also reveals for us his exact |
| 2:29.8 | strategy for creating content, and not only creating content, but getting people who watch |
| 2:33.8 | and discover |
... |
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