Our last Powwaw live stream, we had 122 countries tune in. They usually start around 11 a.m. in the morning,

and we'll go until 3 in the morning. So we're talking about 12 to 16 hours of streaming today.

After we get back, we'll take all of the little clips and then we'll put those up as individual YouTube videos.

We feel like Facebook is where we go to have new people discover us.

With 1.7 million followers, we were getting anywhere from 100 to 150 million views a month,

which is just crazy, right? And so we are really focused on we're posting more on Facebook.

I mean, 15, 20 times a day of content, text, posts, videos, links, everything, just because the organic reach is there. And every conference I've gone to in the last, like, six months, I'm telling everybody, it's like, are you posting on Facebook? Yeah, like, once or twice a month. You got to post. You got to post more. Fun fact, it is the 30-year anniversary of Pokemon this year in 2026. However, there's also

another community that is celebrating their 30th year anniversary, and I'm speaking with the founder

today. This is a community that you might not know about, but is huge. It's thriving, especially

in the online and live streaming space. And we're talking with the founder today, Paul Gowder,

to talk about how we got started with this, what it's about, obviously, but also what he's

doing that's working today and how he's responded to some of the more recent changes in

Google and organic traffic and what is working, especially on Facebook that you are not going

to want to miss. It's a small window of opportunity that

might be still available to you. So we're going to talk about that and so much more today

with Paul Gowder, founder of powwows.com. And we get into the strategies today. So here we go.

Paul, welcome to the podcast. Thanks for being here. Thank you so much. I appreciate you having me.

I'm so excited because you've developed one of the most amazing communities I've done research on in a while. And it's amazing because I know you teach email marketing. You teach a lot of the stuff about live streaming that you've done. But tell me about this community that you've built. How did you get started with it? What is it about and how big is it? I started it way back. 1996 is when I

really started playing around with this. It was never meant to be a business. It was literally,

I was in grad school and I was just playing with HTML. I mean, I know you, you like to tinker with

stuff online too. And that's what it was. It was just, I was building HTML pages. The first

page I built was about vintage Star Wars toys. Because my are right here. Dude, do you have a Mandalorian helmet behind you too? I do. It's right there. Yeah. Oh my gosh, we're twin. Yeah. This is the way. So that's why I started building that thinking the term wasn't around you. But I was thinking I was going to be a Star Wars influencer, right? That was, it was going to blow up. But I also at the same time was just adding some pages, putting photos about powwows, because I just started learning about it. Friends were taking me to it, to my first few powwows. I was learning. So I threw up a couple of pictures and, like, you know, some basic information. Back then, it was

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