SPI 910: My HOOKS Formula Will Fix Your Reach
The Smart Passive Income Online Business and Blogging Podcast
Pat Flynn
4.8 • 3.8K Ratings
🗓️ 14 January 2026
⏱️ 29 minutes
🧾️ Download transcript
Summary
#910 What if I said your decision to listen in on today's episode will determine your success or failure as a creator? In a split second, you're making up your mind on whether this session is worth your time or not. That's also the exact thought process your audience members go through every time they come across your content. In 2026, this is why your hooks make or break your reach and engagement online! Not optimizing the first moments you have with a potential viewer, reader, or listener is a major disadvantage in the age of distraction. That's why I want to walk you through my powerful HOOKS formula today. This is the step-by-step process I use to fix my content, create curiosity, trigger emotion, and connect with the right people. I have plenty of examples to inspire you and elevate your posts, so don't miss out. Enjoy! Show notes and more at SmartPassiveIncome.com/session910.
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Transcript
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| 0:00.0 | Your business is growing. That's awesome. But are you stuck doing all the jobs because no one else |
| 0:04.3 | gets it? Don't be a bottleneck at this crucial time. Indeed is all you need to find someone |
| 0:08.5 | with the right skills. Stop struggling to get your listing noticed on other sites. With Indeed |
| 0:12.7 | sponsored jobs, your post stands out right away. It really works. Sponsored jobs are 90% more |
| 0:17.8 | likely to report a hire. So join the over one million companies already using Indeed. |
| 0:22.6 | That's where I'd go if I were looking for anyone from podcast editors to community experts. |
| 0:26.8 | Background matters and Indeed allows me to get super specific about it. |
| 0:30.0 | I'd want someone who understands our brand and has experience with the right software and services. |
| 0:34.0 | The thing about Indeed sponsor jobs is that I'd get people who actually fit my description. |
| 0:37.7 | No more digging through resumes. Plus, you only pay for results. No monthly subscriptions, |
| 0:41.9 | just a boost when you need to hire fast. Spend more time interviewing candidates who check all |
| 0:46.3 | your boxes. Less stress, less time, and more results now with Indeed sponsored jobs. |
| 0:51.3 | And listeners with the show, get a $75-sponsored job credit to help your job get |
| 0:55.1 | premium status it deserves at indeed.com slash smartpassive. Just go to indeed.com slash smart |
| 1:01.3 | passive right now and support our show by saying you heard about Indeed on this podcast. |
| 1:04.9 | Indeed.com slash smart passive terms and conditions apply. Hiring, do it the right way with Indeed. |
| 1:14.7 | What if I told you that the next ten seconds could decide whether you succeed or fail as a creator in twenty 26 seriously right now |
| 1:20.0 | as you're listening your brain is making a split second decision is this worth my time should |
| 1:25.8 | i keep listening or should i move away? And here's the |
| 1:29.3 | wild part. That's exactly what your audience is doing every single time they see here or read |
| 1:36.1 | your content. If you don't hook them immediately, you will lose them. And they might never come back. |
| 1:44.4 | It doesn't matter how good your story is, how valuable your tips are, how much you care, |
... |
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