SPI 911: The Master Guide to Instagram Growth with Brock Johnson
The Smart Passive Income Online Business and Blogging Podcast
Pat Flynn
4.8 • 3.8K Ratings
🗓️ 21 January 2026
⏱️ 37 minutes
🧾️ Download transcript
Summary
#911 Instagram stands out as maybe the top platform for converting attention into sales. That said, alternating Reels, Stories, carousel posts, DMs, and everything else is confusing. What does a good content strategy on this app even look like? In this episode, I'm joined by Instagram master Brock Johnson to answer that question! We discuss what you should focus 80% of your creative drive on, the optimal post schedule, the top content formats for 2026, automating monetization, and more. Brock and I cover most of what you need to set yourself up for success and avoid the mistakes that can stop your profile from taking off. Informed by interviews he's hosted with the heads of Instagram and Instagram for Business, Brock's insights come from the very top. He delivers an absolute masterclass on turning strangers who might come across your Reels into superfans who watch your Stories, DM you, and buy from you. Enjoy! Show notes and more at SmartPassiveIncome.com/session911.
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Transcript
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| 0:00.0 | I don't care if you go viral. I care if you are putting food on the table, paying your bills. |
| 0:05.0 | And on Instagram, the biggest difference maker is direct message automation. Promoting things on |
| 0:10.4 | Instagram for the last 20 years has been, click the link in my bio. And what happens when you say |
| 0:14.8 | that is half your audience, they're not interested. But then the half that is interested, |
| 0:19.4 | they are now being told directly by |
| 0:21.7 | you, don't engage with this post. Go somewhere else, do something else. If instead you use |
| 0:26.5 | direct message automation where a creator will say, comment the word blank, and I will send you |
| 0:30.5 | blank. Now your post is getting hundreds of comments. Those comments are getting instantly sent |
| 0:36.0 | the thing that they want. |
| 0:41.0 | You're getting more engagement, which leads to more views, which then creates like a positive feedback loop, more engagement, more views, so on and so forth. |
| 0:43.8 | And the fortune is in the follow-up. |
| 0:46.3 | Absolute game changer. |
| 0:47.4 | It's proven to increase the vanity metrics of views and engagement, but it's also proven |
| 0:52.1 | to drastically increase sales, click-through rates, and all that. You're probably curious about Instagram, right? Well, we've got the master here. Brock Johnson. We're going to talk about tips, tactics, mentality on how to grow on Instagram this year, because it's a new year. And we want to sit you up for success. Brock, welcome to the show, man. Thank you. |
| 1:11.1 | I'm excited to be here. |
| 1:11.9 | In the new studio. |
| 1:12.6 | Brand new, yeah, I know, I'm fired up. |
| 1:14.0 | I don't think anybody even really knows what this is about. So we'll have to reveal that later. There's a hook for you. I'll share with you at the end what's going on. But, Brock, I want to talk about Instagram. you are an Instagram expert. |
| 1:24.6 | You have students. |
| 1:25.8 | You get to go to amazing places to speak about Instagram. |
| 1:29.0 | I just want to stop really, really quick with a very, are an Instagram expert, you have students, you get to go to amazing places to speak about |
| 1:28.6 | Instagram. I just want to stop really, really quick with a very kind of hard question, which is |
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