SPI 909: Is Value-Based Content Dead?
The Smart Passive Income Online Business and Blogging Podcast
Pat Flynn
4.8 • 3.8K Ratings
🗓️ 7 January 2026
⏱️ 25 minutes
🧾️ Download transcript
Summary
#909 This is how to gauge if something is worth posting. If people can get the same information from ChatGPT, your content isn't good enough! That's because what worked in the past doesn't cut it anymore. Tips, tricks, and how-tos are everywhere. And now, AI models are eating up our knowledge and sharing it with no intention of ever driving traffic to real creators. So, what is the key to audience growth in 2026? How do we build brands that stand out in the age of AI? And essentially, how do we not get replaced? In today's episode, I address these questions and share the mindset shift required to create content with viral potential. Listen in, and don't miss the opportunity to take action right away with my free 30-day video challenge. This is the best way to start posting and go into the New Year winning! Show notes and more at SmartPassiveIncome.com/session909.
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Transcript
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| 0:00.0 | Is your business taking off? |
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| 1:11.9 | 2026, and I wanted to start off this year by asking you a very important question, a question that |
| 1:17.0 | relates to the content that you create, to how you show up, to what you say, and that question is, |
| 1:21.9 | is value-based content dead? Are we past the era of just sharing information and sharing tips and being able to grow |
| 1:31.5 | in that fashion? You know, those posts that are like top five ways to do this. If you want to |
| 1:36.7 | succeed in this, here is what you have to do. It used to be true. I think we know this, that you |
| 1:40.8 | could probably post anything online back in the day and be found for that information. There was a lot of strategies related to search engine optimization and |
| 1:47.7 | those kinds of things, but nowadays it's not working as well. So what do we have to do? What must we |
| 1:53.9 | do? Before I share with you the answers to that, I do want to share with you where largely this |
| 1:59.1 | podcast episode was inspired from. |
| 2:01.5 | This is inspired by a man named Nick Komodina. |
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