Hey, Fran, Graham Baldwin here.

Hey, what if I told you that there was a single marketing asset that you could use to book tens of thousands of dollars in paid speaking gigs before you even have a website?

Well, that tool exists.

And Dan Irvin, one of the speakers on our team, used it to book over $36,000 in speaking gigs without a fancy website or any social media presence.

Even better, we're going to teach you exactly how

to create that tool for your speaking business in under an hour. For a limited time, we're going to

be offering a free live training on how to build and use this marketing asset to start booking

paid gigs in just a few weeks. If you want to hear more, go to thespeakalab.com slash marketing.

That's what you got to do is go to the speakakerlab.com slash marketing. That's all you got to do is go to the speakerlab.com slash marketing and we'll see you there. Hey, I was on my friends,

Graham Baldwin here. Welcome back to the speaker lab podcast. We do appreciate you join us. Appreciate you being here. Hey, so today we are going to do an episode similar to what we did a couple of weeks ago. So as you may or may not know, hopefully you know, we've been doing this brand new YouTube channel where every single week we're doing speech breakdowns of some of the more popular TED talks and speeches and presentations on YouTube and online. And we're going through those presentations and giving you the ins and

outs of what worked, what didn't work, and how you can take what they use and apply to your

own presentations and talks and make you a better speaker and presenter. So we did this,

share this a couple of weeks ago on the podcast. We're going to be doing that again today where we're going to be taking a speech breakdown that we recently did from Mel Robbins. Now, Mel is a very popular keynote speaker and presenter. And so she's a very good, very good speaker. And so there's a lot that you're going to be able to learn from this speech and presentation. Now, obviously you're going to get the audio side of it. If you want the full experience, you want to make sure that you go over to YouTube.com slash the speaker lab, where again, you can just go to YouTube.com and search for the speaker lab or speech breakdown. And you'll find a long list of different speech breakdowns that we have done there. So a lot that you're going to learn here, and a lot that you're going to be able to take and apply to your next presentation in the

speech breakdown with Mel Robbins. Enjoy.

Bigger welcome. Hello, San Francisco. Ted X. Oh, my God, blinding light. Hi, everybody. How are you? Fine. Oh my gosh. Okay, so my name is Mel Robbins.

Okay, now this is, there's people who have different ways of approaching that first line of the talk.

Whenever you first come out for a presentation, that is the moment where you may have the most attention and the most engagement from an audience. They have no idea where you're going to go. They have no idea what kind of presentation you're going to give. So those first few words are really, really, really, really important. So for some speakers, they will come out and they do a little bit of crowd engagement of, hey, how's everybody doing? I can't hear you. You know, good to be here in San Francisco or wherever you are in the world. And there's pros and cons to doing that. In one way, it can come across a little bit cheesy, you can come across a little bit hokey, it can come across a little bit stereotypical for a speaker. And another way, maybe it does endear you a little bit to the crowd. So for most speakers, though, they like to come out there, they like to plant and begin their presentation or talk. Now, it seems like that this is an audience based on the response, based on the, obviously we don't have the context here. We have no idea who's in the audience or what the introduction was that led her to say some of these things. So Mel is a

phenomenal speaker. She knows what she's doing. So I'm totally happy to give her the benefit

of the doubt on this one. But for most speakers, what you want to do is whenever you come out

to a cold audience that's not familiar with you, you want to plant and then begin without

doing any kind of the warm-up stuff. And for the last 17 years, I have done nothing but help people get everything that they want.

Within reason, my husband's here.

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