🏸I try PICKLEBALL!! ➕ My Rant About How to Really NETWORK: Jay’s SCOOP | Ep. 474

Do This, NOT That: Marketing Tips with Jay Schwedelson

GURU Media Hub

Education, Business, How To, Entrepreneurship, Marketing

4.9 • 1K Ratings

🗓️ 13 March 2026

⏱️ 14 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Networking advice is usually either painfully obvious or way too vague, but this one gets refreshingly specific. Jay Schwedelson gets blunt about what it actually takes to build the right relationships before you need them, and why most people are playing the networking game way too passively. It feels less like polished career advice and more like the push you need when resumes, promotions, or outreach are going nowhere.

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Best Moments:

(01:09) LinkedIn is a long game, and 15 intentional minutes a day can change a lot.

(02:10) Want higher-level people to notice you? Comment thoughtfully on their posts for weeks before you hit connect.

(04:15) Start lower in the org chart so senior people see you already know their team.

(05:38) Stop going to business events just to hang out and decide in advance who you need to meet.

(07:44) Ask for introductions because one warm intro can shift your business or your career.

(10:12) Jay takes his first pickleball lesson and immediately decides the sport has way too many rules.

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Partner with Jay: https://www.jayschwedelson.com/contact

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Pre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026).

All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

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Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter

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Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/

Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson

Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/

Ask Jay anything: https://www.jayschwedelson.com/ask

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Transcript

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0:00.0	Welcome to Do This Not That, the podcast from marketers.
0:05.0	We share quick tips, things you can do right now, and then we add a little bit of chaos at the end of every episode.
0:11.0	We also keep it short, like this intro. Let's check it out.
0:15.0	We are back for Do This Not That podcast, and usually I come on here and I talk about marketing tips.
0:22.3	Oh, do this on social media or stick this in your subject line.
0:25.6	You're going to get this open rate.
0:27.0	But sometimes I like coming on here and just talking about general business and career
0:31.7	and life stuff that kind of drives me a little bonkers.
0:35.9	And so this is one of those moments.
0:37.3	I want to talk about networking. Everybody always is trying to network. Maybe you're trying to get a new job. Maybe you're trying to get a promotion. Maybe you're trying to grow your LinkedIn connections. I don't know what you're trying to do. But everybody's always trying to network. And when they say networking, or even when they say that they're looking for a job, I think that people are doing this
0:57.3	wrong and they have the wrong mindset and this is just me. And there are little things that you can be
1:02.4	doing that I've always done in my career that have helped me out a lot that I wish I knew sooner.
1:09.2	All right. So first, let's talk about LinkedIn for a second. Oh, I don't really like
1:13.2	going on LinkedIn. It's really not whatever. Listen, LinkedIn is the long game. You need to be
1:18.8	making time all the time every day, 15 minutes a day for LinkedIn. And you want to be doing
1:23.8	networking on LinkedIn. Not for today. Maybe you love your job today, but things happen.
1:29.3	Okay.
1:30.3	And you need to be growing your network with the exact right people now.
1:33.3	So you are ready when you do want to reach out to people or you want to be reaching out
1:37.3	to people right now and it's hard to connect with these people in a meaningful way.
1:42.3	So how can you actually get connected to people
1:45.7	that are really at that higher level or people that you really want to be connected with?
	...

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