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Do This, NOT That: Marketing Tips with Jay Schwedelson

SPECIAL SERIES ==>Webinar Registration and Show Up SECRETS!! <== | BATHROOM Break #110 COLLAB: The Marketing Millennials + Do This, Not That

Do This, NOT That: Marketing Tips with Jay Schwedelson

GURU Media Hub

Business, Marketing, Education, How To, Entrepreneurship

4.91K Ratings

🗓️ 1 June 2026

⏱️ 14 minutes

🧾️ Download transcript

Summary

Partner with Jay: https://www.jayschwedelson.com/contact

Pre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026).

All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter

Register for Eventastic (FREE + VIRTUAL!) https://www.eventastic.com

Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com

Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/

Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson

Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/

Ask Jay anything: https://www.jayschwedelson.com/ask

Leave a comment and follow the show, it really helps us out!

Ever caught yourself snapping at ChatGPT when it just won't get something right? Jay Schwedelson and Daniel Murray get into exactly how (un)kind they are to their AI tools, then swing into the small webinar habits quietly tanking everyone's show-up rates. It's equal parts petty and practical, and the live-only advice alone earns the ten minutes.

Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights.

Best Moments:

(01:53) Jay confesses he's relentlessly rude to AI and explains why yelling never actually helps

(02:47) The hidden environmental cost of being polite to ChatGPT

(03:48) The webinar title mistake that kills curiosity before anyone signs up

(06:51) Why a serialized, same-time webinar turns it into a show people come back to

(07:16) Two day-of reminder emails and the 400% jump that comes from live attendanceㅤ

(09:06) Holding on-demand hostage for 30 days to force people to show up live

Transcript

Click on a timestamp to play from that location

0:00.0

Welcome to a new special series called The Bathern Brink.

0:11.0

That extra 10 minutes, you either have to listen to marketing tips or use the bathroom or both.

0:17.0

But I don't recommend both, but that's your choice.

0:19.0

This collab is going to be super fun. We have Daniel Murray from the marketing millennials and me, Jay Schwettleson, from the

0:24.7

Do This Not That podcast and subjectline.com.

0:27.5

Each episode in the series, we are going to go over quick tips about different marketing topics.

0:32.4

And if you want to be in the bathroom, fine.

0:34.8

Just don't tell us about it.

0:36.1

Thanks for checking it out.

0:39.0

We are back with another episode of The Bathroom Break. I'm here with the

0:45.9

fantastic host creator, Jay Schwelson. It's happening this week. So I had to bring it up. I mean, it's like

0:55.9

one way to bring it up. And I just want to talk to you about something because you have like a

1:02.4

tension relationship with chat GBT or like Claude. Like how do you talk to chat GBT?

1:09.0

Like what is like your tone of voice?

1:12.7

I'll tell you where this is coming from.

1:17.8

So Daniel and I were texting last night because I was working on a very important infographic where I was trying to get Chachabit to break down the summer house, the show on Bravo,

1:23.7

the summer house relationships.

1:25.1

I wanted to make an infographic about all the relationships between Ciara and Kyle and Amanda and West, that nerd.

1:32.4

And Chat Chatt Chb-T was getting it wrong.

1:33.8

I couldn't understand how Kyle was still married to Amanda, but Amanda was hooking up with West.

1:40.0

And it took me like 15 tries.

1:41.9

So I was showing, I was sending Daniel my screenshots of me yelling at chat to BT.

...

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