Why Your AI Still Sounds Like a ROBOT 🤖 SPECIAL GUEST! RingCentral's Kristen Koenig | Ep. 516
Do This, NOT That: Marketing Tips with Jay Schwedelson
GURU Media Hub
4.9 • 1K Ratings
🗓️ 29 May 2026
⏱️ 21 minutes
🧾️ Download transcript
Summary
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Connect with Kristen on LinkedIn and visit ringcentral.com to see what they're building with AI across voice, video, and messaging.
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Most marketers are using AI to shout louder. Kristen Koenig, who leads AI and Collaboration go-to-market at RingCentral, thinks the smarter move is using it to listen better. She's back with Jay Schwedelson to unpack what most marketers are getting wrong about AI, why voice is having a renaissance, and what meetings will actually feel like three years from now.
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Best Moments:
(01:46) Why right now is a renaissance moment for marketers and communicators
(02:39) The fix for AI that sounds like a robot starts with feeding it your real voice
(04:35) The biggest thing most marketers are getting wrong with AI
(06:49) More content, worse quality, and why chasing volume is a trap
(11:43) Why companies are so AI-obsessed, they're forgetting to improve the actual mothership product
(13:39) What voice and video will actually feel like in the next three years
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Welcome to Do This, Not That, the podcast from marketers. |
| 0:05.1 | We share quick tips, things you can do right now, and then we add a little bit of chaos at the end of every episode. |
| 0:11.6 | We also keep it short, like this intro. Let's check it out. |
| 0:15.8 | We are back for Do This, Not That, and we have an amazing guest. |
| 0:20.2 | She's a big deal. She's a great friend. |
| 0:22.4 | I'm glad she still talks to me because she got, she's now really important. So she's a |
| 0:27.6 | returning guest, which is a very rare thing that means we really like her. So who's here? |
| 0:31.4 | Kristen Koenig from Ring Central. Now, she is the GM of AI and collaboration go to market there, which is a lot. |
| 0:40.9 | What really means is all this wild AI stuff that's going on, she's kind of leading the charge |
| 0:46.7 | on it. And Ring Central is a beast. They were 600,000 customers, millions of users worldwide. |
| 0:55.8 | And Kristen has been doing this. |
| 0:57.9 | She hasn't only been at Ring Central. |
| 0:59.3 | She's been at Hopin and SeeVant. |
| 1:01.2 | She's been named top 25 influential women in meetings and events. |
| 1:04.9 | She's a big deal. |
| 1:05.8 | But the reason I have her here, we're going to talk about all things AI, AI for marketers. |
| 1:10.7 | She's right at the center of it all. I'm so excited. Kristen, welcome back to the show. Thank you so much, Jay. What an intro. It's lovely to be here. Well, you know, when I think about Ring Central, okay? And if anybody has a minute, you go to your site and you look at all the different products and services you have. I want to know what it's like being in meetings at Ring Central right now, |
| 1:30.4 | because everything you guys have, all the different product lines, all different stuff is like |
| 1:34.4 | AI this and AI that and you're using AI in ways I can't even fathom. Is every meeting you have like, |
| 1:42.2 | how should we use AI to change our business? |
| 1:44.3 | Is it just the wildest thing? |
| 1:46.0 | It is the wildest thing. |
... |
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