Welcome to Do This, Not That, the podcast from marketers. We share quick tips, things you can do right now, and then we add a little bit of chaos at the end of every episode. We also keep it short, like this intro. Let's check it out.

We are back for what's up this week, and there's a lot going on in the world of business and

marketing and life. Let's jump into it. First off, props to Disney. So do you see this,

that Disney is now partnering with Phillips, the company that makes all of the MRI machines at all

the different medical facilities? And for those of you've never had an MRI, that's amazing.

That's wonderful that you haven't.

But if you ever have had an MRI, you know you go into that tube-like thing.

It's an experience that is really kind of not the most enjoyable thing.

What Disney is doing, though, they're partnering with Philips and they're making this, like,

ambient experience with all

of their different disney characters so when kids go into an MRI unfortunately when kids sometimes

have to go into an MRI machine they're all the disney characters going to be all around them doing

all this cool stuff and i want that when i go get an MRI because it is really like a little nerve-racking

so i think this is

about the coolest collab partnership thing of all times. So props to Disney for making the MRI

experience for kids a little bit better. And I love that. So let's get into some nerdy AI stuff.

So corporate ink came out this study that really was really very eye-opening

related to AI. So first of all, I'll give you some stats, but there's a tactic I want to share

with you that you can do to kind of fix the problem. So in the study, it finds that 34% of marketers,

only 34% of marketers, have a defined AI visibility strategy about how to show up properly in AI.

But the big number is that 88% of chief marketing officers and VP level marketers are being asked

by leadership or their board about what they're doing to optimize for AI visibility.

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