SPECIAL SERIES == Waitlists Aren’t Just for Hype 🧠 <== | BATHROOM Break #63 COLLAB: The Marketing Millennials + Do This, Not That

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

GURU Media Hub

Growth, Education, Email, Business, Revenue, How To, Entrepreneurship, Marketing, Profit, B2b, B2c

5 • 715 Ratings

🗓️ 7 July 2025

⏱️ 9 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Waitlists might sound boring, but Jay Schwedelson and Daniel Murray make them feel like a secret weapon you’re probably underusing. They break down why waitlists aren't just for trendy DTC brands and how you can use them to test demand, gather leads, and build buzz—without sounding like a scammy giveaway. Plus, you’ll hear some strong opinions on self-checkout, impulse buys, and why Jay owns too many Lululemon hats.

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Best Moments:

(01:10) Jay confesses he’s never used self-checkout without needing help

(02:28) Daniel explains why waitlists matter even if you’re not launching a product

(03:35) Jay shares how he turns a free event waitlist into a hype machine

(04:42) Daniel drops the “rolling thunder” strategy for smarter launches

(06:44) Limited quantity launches aren’t just hype—they’re insight gold

(08:05) Jay admits he keeps buying hats he’ll never wear at Lululemon

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Follow The Marketing Millennials podcast and connect with Daniel on LinkedIn to share marketing topics you want to hear in future episodes.

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Check out our 100% FREE + VIRTUAL EVENTS! ->

Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!

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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

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MASSIVE thank you to our Sponsor, Marigold!!

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Transcript

Click on a timestamp to play from that location

0:00.0	Welcome to a new special series called The Bathroom Brink.
0:05.0	That extra 10 minutes, you either have to listen to marketing tips or use the bathroom or both.
0:10.6	But I don't recommend both, but that's your choice.
0:13.2	This collab is going to be super fun.
0:14.6	We have Daniel Murray from the Marketing Millennials and me, Jay Schwettleson, from the Do This Not That podcast and subjectline.com.
0:21.4	Each episode in the series, we are going to go over quick tips about different marketing topics.
0:26.5	And if you want to be in the bathroom, fine.
0:28.8	Just don't tell us about it.
0:30.1	Thanks for checking it out.
0:33.0	We are back again for another bathroom break.
0:36.6	And today we're crushing the power of wait lists on the business and consumer side.
0:42.7	I'm here with Daniel Murray, who is the marketing millennial.
0:45.9	I'm Jay Schwettleson from Do This, Not That.
0:47.4	So, Daniel, before we get into this, I'm curious about something.
0:49.8	When you go to the supermarket, all right, are you like a self-checkout guy and you crush self-checkout?
0:56.7	Or do you just go down the regular aisle because you don't want to have that random person come over because you have a problem with your self-checkout and you don't know how to scan it?
1:04.7	Or is this not a problem of you?
1:05.8	Because oddly, I don't think I've ever done a self-checkout without needing somebody's help.
1:10.1	It depends on items.
1:12.1	If I'm trying to go fast, I'm self-check-up.
1:14.7	But if I have a whole card of just groceries and stuff, and it depends.
1:19.2	Yeah, I think it definitely comes down to items for me.
	...

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