SECRETS of Letter Format Emails THAT WORK! 📩 Ask Us ANYTHING❓ | Ep. 373

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

GURU Media Hub

Growth, Education, Email, Business, Revenue, How To, Entrepreneurship, Marketing, Profit, B2b, B2c

5 • 715 Ratings

🗓️ 9 July 2025

⏱️ 10 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

If your email performance is slipping even though you're using that classic “letter format” style, there’s a reason—and it’s not what you think. Jay Schwedelson breaks down why hybrid-looking plain text emails are quietly tanking results, and what real 1:1 messaging actually looks like. Also: laser planetariums, shoe policies at TSA, and the weird airport loophole that makes Jack & Coke at 8:30 a.m. seem totally fine.

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Best Moments:

(02:01) Why everyone’s using letter format emails—and what they’re getting wrong

(03:02) The sneaky visual signals that make your “personal” emails feel automated

(04:30) 600% higher reply rates when your email looks truly human

(05:15) Why your “plain text” email is still HTML—and why that’s okay

(06:15) The email strategy mistake of living in both the graphic and plain text worlds

(08:13) Jack & Coke at 8:30 a.m.? Only acceptable in airports, apparently

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Check out our 100% FREE + VIRTUAL EVENTS! ->

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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

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MASSIVE thank you to our Sponsor, Marigold!!

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Transcript

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0:00.0	Welcome to Do This, Not That, the podcast for marketers. Each episode is packed with quick tips.
0:08.3	They're super short, and at the end, we have some fun. Let's jump into it, and thanks for being here.
0:14.6	We are back for Ask Us Anything from the Do This, Not That podcast, presented presented by marigold there's our short episode
0:22.7	we're all week long we get in questions we get in work questions we get in ridiculous questions
0:27.7	we try to tackle one of each you want to submit a question just go to jschwedelson dot com
0:32.7	there's a button that says podcast another one that says ask us anything and if you want to submit
0:36.9	i mean anything you
0:38.2	got so let's jump into it our first question we'll do the work one before the ridiculous one
0:41.8	we got a question from charlotte from miami you know miami's about 45 minutes from me you know what
0:48.5	i just saw because i'm getting like all these local advertisements that there is a new laser
0:53.9	aba disco show.
0:56.3	Abba, you know, the band with Mamma Mia down to Miami.
1:00.7	I will not be at that.
1:02.6	Not that I don't like Abba.
1:03.3	I do like Abba.
1:05.3	I don't like laser shows.
1:06.8	I don't like planetariums.
1:09.3	I haven't been a long time.
1:10.3	I think planetariums are really, really weird.
1:13.6	Why?
1:14.6	First of all, the narrator is always a tryhard.
1:17.6	It's like the narrator is like,
	...

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