Welcome to Do This, Not That, the podcast for marketers.

Each episode is packed with quick tips. They're super short, and at the end, we have some fun.

Let's jump into it, and thanks for being here.

So we're releasing this special bonus episode, and this is something we've never done before, so it's a test.

I had the opportunity

recently to sit down to a fireside chat with Amy Porterfield to really ask her everything

I want to know about how she drives so much value out of webinars and boot camps and small in-person

live events that she does because she really has built an incredible business tapping into these

things. And for a lot of people, webinar attendance is down. Registrations is down. So this,

what she shares is amazing. And if you don't know Amy, she is a powerhouse. Her podcast,

the Amy Porterfield Show, has over 60 million downloads. She is the person in the world of digital courses.

She's the number one person on the planet. She has a zillion followers. She's had over 90,000

students take her courses. And she's just awesome. She's a best-selling author of two-week notice.

So I hope that you get a lot of value out of all of her methods, all of her stuff.

And hopefully you like this format of an episode because we have a lot of cool discussions

like this. We might share in the future. So let me know. And here it is. I've attended so

much of your stuff. And you just do everything differently. You do. And that's what I want to dig into. So enough of all the fluff stuff. I want to get right into it so we don't lose any time here. So let's talk webinars first. Even before

even to get into webinars, do we love the word webinar? Are you like, is it like your favorite word?

No. And I just recently read one of your newsletters that the word webinar we're not using and I've been

teaching my students that for a while so I felt very validated but it was something like if you use

it like conversions could go down by 30% or something like that so your newsletter is my favorite

for the record so I don't use the word newsletter I mean sorry. I use the word masterclass. So masterclass also

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