SPECIAL SERIES == The MEME PLAYBOOK You Didn’t Know You Needed 💡 <== | BATHROOM Break #65 COLLAB: The Marketing Millennials + Do This, Not That

Do This, NOT That: Marketing Tips with Jay Schwedelson

GURU Media Hub

Education, Marketing, How To, Business, Entrepreneurship

4.9 • 1K Ratings

🗓️ 21 July 2025

⏱️ 11 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Memes aren’t just for Gen Z or internet junkies—they’re a real-deal marketing tool, and Jay Schwedelson teams up with Daniel Murray to break down exactly why. From condiment debates to viral ad strategies, they get into how memes can signal audience empathy, drive shares, and even outperform traditional ad formats. If you’ve ever wondered whether your “serious” brand could pull one off—yep, you probably can.

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Best Moments:

(02:05) Jay's traumatic first Florida burger with surprise mustard and ketchup

(03:00) Daniel explains why memes are the language of the internet

(03:45) How to safely create memes without copyright issues or creative risk

(04:20) Memes as powerful ad formats that prove you understand your audience

(05:26) Why you shouldn’t keep using the same carousel over and over

(07:15) Jay’s trick for finding viral meme formats to recaption for your niche

(08:30) How platforms punish watermarked or reposted content

(09:05) Want to reuse a hit meme? Resize it first or risk getting throttled

(09:57) Daniel’s hot take: skip Taco Bell, hit the local burrito joint

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Follow Daniel on The Marketing Millennials and let him know what you want future bathroom breaks to cover.

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Partner with Jay: https://www.jayschwedelson.com/contact

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Pre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026).

All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

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Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter

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Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/

Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson

Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/

Ask Jay anything: https://www.jayschwedelson.com/ask

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Leave a comment and follow the show, it really helps us out!

Transcript

Click on a timestamp to play from that location

0:00.0	Welcome to a new special series called The Bathroom Brink.
0:05.0	That extra 10 minutes, you either have to listen to marketing tips or use the bathroom or both.
0:10.6	But I don't recommend both, but that's your choice.
0:13.2	This collab is going to be super fun.
0:14.6	We have Daniel Murray from the Marketing Millennials and me, Jay Schwettleson, from the Do This Not That podcast and subjectline.com.
0:21.5	Each episode in the series, we are going to go over quick tips about different marketing topics.
0:26.5	And if you want to be in the bathroom, fine.
0:28.8	Just don't tell us about it.
0:30.1	Thanks for checking it out.
0:33.6	We are back with another bathroom break.
0:36.4	I'm here with the Jay Schwelzen of Do This, Not That Podcast, the number one podcast.
0:42.4	So go check it out.
0:43.3	I am Daniel Murray.
0:44.6	I want to start off this podcast because I've been thinking about this.
0:48.3	And I don't know where you sway on condiments.
0:51.8	Like are you a condiments guy or sauce?
0:53.8	Do you have like any condiments that you love or hate?
0:56.7	Well, it's funny question.
0:58.1	Funny bring that up.
0:59.1	When I used to live in New York when I moved down to Florida, like the, I was 15 years
1:03.3	old.
1:04.3	So one of the first things I did was I went to McDonald's because I got a burger and I
	...

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